Social marketing approach has to be designed very carefully, if you want to make an impression in today’s competitive marketing scenario.
Agreed social media is cheap, has an extensive reach and can give you great results! The question is, how do you get it to work for you?
The tips below will hopefully help you develop an effective social marketing approach:
Don’t spam social media discussions with your links and promotional posts. It will put people off. Instead focus on saying something relevant and embed your link in your signature.
In case html coding is not allowed, end your post with something like, for more info, visit: your website name.
Integrating your social marketing efforts is also important. For example, let’s say your social marketing approach involves, creating blogs, forum posting, social media marketing and article marketing. Now in order to get the best results you must post links to your published blogs and articles and at the same time create social media friendly widgets like Facebook like buttons, Facebook send button, face pile, etc on your Blog page. You will find the codes of these applications by clicking on the social plugins section on Facebook.
Another important element of your social marketing approach should be to associate yourself with good causes related to your niche area, it will get you a lot of positive publicity. In case you can’t find any cause related your area of operation, consider supporting animal and environmental causes closest to your heart.
Social marketing approach can yield excellent results for your business, as long as you strategize well. Good luck!
While more and more people realize the power of article marketing, few understand and implement simple techniques that can maximize the effectiveness of article marketing. The following are 4 article marketing mistakes that you must try to avoid:
1. Guideline Awareness: It is essential to know and adhere to all the guidelines specified in the directories where you submit your articles. For instance, certain directories may allow you to hyperlink your keywords. If that is the case, then you ought to leverage this by hyper-linking keywords so as to direct website traffic onto your webpage. Likewise, you must know what is the ideal word count specified. Your article should neither be too long nor too brief.
2. Submitting too Few Article Directories: For successful article marketing, you must submit your article to as many directories as possible. Hire services for this or do it yourself. But don’t make the mistake of short-selling yourself.
3. Going Overboard with self promotion- No one actively seeks information on the web only to read an advertorial. Your article will only work if it’s informative and authentic. Promotional material should only be used in the most subtle and natural manner, otherwise you will end up putting off your readers.
4. Submitting Website Content as Articles: Do not copy and paste content from your website onto your articles. Search engines will view it as duplication and probably demote your listing in the results page. Besides, readers will also be disappointed if they are directed from your article to your website, only to have to read the same thing all over again.
You have the right to hide your domain ownership if you like. Many people like to keep that information private. However, it is important to understand that many of the search engines including Google may view you as a sender of SPAM if your domain information isn’t shared.
This is happening more and more due to online fraud. The thought is that anyone not willing to share that information when they register a domain is trying to be evasive and stay under the radar. If you are operating a legitimate business then you plan on being around so you should make your domain information viewable.
While you may not agree with that being the case, the last thing you want is to get blacklisted by Google. They aren’t going to take any risks so they will pull rankings and then investigate it later on. It can take a long time for them to verify information and in that period of time your business won’t be making any money.
Learn more about domain ownership.
You can find out a great deal of information using Google Maps. It is a very important resource for you to use. It can help you to locate various businesses in a particular area. You can also use the maps to find out how many competitors you may have for a business idea you are contemplating.
The use of satellite images also allows you to be able to look at the exact facility you are considering too. You can use the scroll wheel on your mouse to zoom in as well. If you have a product or service that can be sold business to business then this is a great tool that you will find useful.
You will also notice that there are multiple search layers offered with Google Maps. This allows you to get information in less time that you can really rely upon. Just use the blue bar at the bottom and you can even do two searches at once. There will be two different colors offered so you can keep them separate when you look at the map.
Learn more about the importance of Google Maps.
Quality feedback for your business is essential, but don’t just wait around for it to happen. Instead, you should be encouraging other people to share their experience with your business. You can ask them to respond on your social media pages, to your blog, or even on your website.
The more you can get people to say how great their experience was the better. This means that you will have other people influenced by those other customers. Nothing is more powerful when someone is considering a purchase than realizing that someone else has been able to successfully gain from that same product.
You can even offer some type of incentive such as a drawing or other perk for those that post their positive feedback. Such encouragement is a great trade off. It means they will be more likely to take the time to share information about your business. At the same time it means you can see a huge increase in profits as time goes on.
Learn more about getting feedback for your business.
Search engines are a powerful tool and the #1 one way that consumers find information online. It is very simple and easy to type in keywords or a business name and see the results that come back. If you aren’t ranking high on the list of returns then you are going to miss out.
Most consumers are going to start at the top of the list and continue down until they find what they are after. They usually only have to go to about 3 sites to get the information they want. Then they are going to make up their mind to buy or not.
If your link is one that is down deep in the pile then very few people in your target audience are going to take notice of you. They will never even know your business exists even if what you have offers more benefits and a better overall value than a business with a higher ranking.
With that in mind you need to devise a plan to increase your ranking. The goal should be to get your business to the top page and for it to stay there – challenge yourself to get into that number one position! It will do wonders for your conversion rate!
Increase your online ranking.
While the relevance of marketing online is there, how to go about it is a common question. First, there is no right or wrong way to do it because there are many wonderful methods that work.
However, you don’t want to put all your eggs in one basket so have several methods of online marketing in place at once. If your budget is a concern then go with low cost efforts. They including article directories, Pay per Click advertising, and building your opt in list to generate correspondence to people with a solid interest in what you offer.
As your profits grow you can dapple in those forms of online marketing that are more expensive. By doing so you will be able to use some of your profits so that you aren’t dipping into money for your business operations.
Learn more about online marketing.
Search Engine Optimization is a very important element of any successful online business. It is often referred to as SEO. This is the art of having the right keywords in your materials.
When people want to find information online, they typically use a search engine to find it. Millions of people complete that process every single day. The ranking you have on the various search engines will affect if they click your link or not.
Being able to provide the right keywords on your website, in your sales letters, and in your articles on various directories creates a means for your target audience to find you. They are out there buying items – so make sure that they are going to buy them from you and not someone else.
Learn more about Search Engine Optimization.
The biggest reason why many small business owners don’t advertise is that they assume it is too expensive. They don’t have a huge budget that they can dedicate to such efforts. However, there are many ways to market online that don’t cost a bundle.
You can start out with many low cost methods so that you are able to have money coming in. If you want to experiment with more expensive types of marketing you can do it later on. You can so this once you have profits in place that will provide you with the funding to do so without it being a burden.
You can market your small business by offering something for free. Now, you may be saying you are trying to make money so you have to charge for everything. What you will find though is that if you give items away though it gets people thinking.
They have a way to see what your quality is and what your approach is. When you can offer them value in that regard then they are definitely going to be encouraged to get the materials you are selling. The risk has been removed for them and that means more profits coming your way.
Learn how to inexpensively market your small business.