Focused online marketing is the only way to create a clear strategy for your branding and promotion in the virtual world.
The first thing that you need to do is to divide your online marketing campaign in phases and then ask yourself, what exactly do you hope to achieve in each phase.
For instance, the first phase could be about building a presence and spreading awareness about your business, the second phase could be about gaining a better understanding of the market, in the third face your focused online marketing could be about expanding your customer base and the fourth phase could be designed to focus on customer retention and follow-up.
Once you have decided on the phase, you can move on to drafting your strategy for each stage of your focused online marketing. Blogs and article marketing are excellent tools for spreading awareness, setting up social media listening stations could help you understand the market better, organizing contests and on Facebook and other social networks can be a great customer expansion strategy and interacting with your clients and customers through social media networks, setting up a web-based support ticket features, etc, can be online marketing exercises that could help you retain your customers.
Focused online marketing is nothing but adopting a result oriented approach, wherein you choose your marketing tools and strategies based on the results you expect. This obviously works better than a haphazard approach where you include article marketing, blogging, social media and whatever other marketing tools you can think of in your strategy and expect them to help you build your brand and attract more customers in one go.