Social marketing approach can help define your success with online marketing. It isn’t necessary to spend huge amounts on placing ads in social media networks. Of course paid advertising yields dividends, however, if you do not have the budget for it, you can still gain visibility in social media networks like Facebook by adopting a smart social marketing approach.
Creating and marketing your Facebook page is one of the simplest strategies for promoting your small business online. The good news is that several support organizations have taken the initiative to help small businesses market and promote themselves!
For example, SSB- Supporting small business is a page where small businesses can literally shout about what they are doing and offer services to other small businesses. So, the FB page effectively acts as a platform for small businesses to let potential partners and customers know about their wares.
For instance, let’s say you offer bookkeeping and VA services, you can advertise yourself for free and let other small business know how you can assist them. The page owners also take initiative by promoting different business through their posts.
The only thing that you need to do in order to put your promotional message on the page is to like it! In fact according to the recent Facebook changes, you can now also post on every page you like. So, if you have a new event or sale coming up, you can post a message on pages wherein you feel you might be able to catch your potential clients.
The advantage of posting on dedicated Small Business Support pages like SSB though is that you can be sure that your post won’t be removed (unless of course its offending) and you will be reaching an audience of active fans who post on the page and follow it regularly, as it serves their personal interest.
Another great way to get your business visibility is by joining communities related to your niche area. The biggest upside of this is that when you post in a community messages are sent out to all members, so you have a greater chance of being heard. The thing to remember here though is that most communities may not accept overtly promotional messages, unless they are dedicated to supporting small businesses.
Social marketing approach when drafted smartly can do wonders for your business’ branding! It’s all about being aware of the most cost-effective strategies.