Social media sites that you choose for your campaign play a critical role in determining its success. Ideally, the sites that you choose must have:
An identifiable user base of members who fit into your target customer profile: This means you must study the social media sites first and check how active the communities related to your niche area are. For example, let’s say you run a home security equipments business and are wondering whether SMM on Facebook and Twitter will serve your purpose?
A good way to determine the same is to study the communities on Facebook first. Your target market is pretty vast, however, prospects most likely to get converted into customers for you would be single women, working parents and well to do homeowners. So, the best thing for you to would be to run a people’s search for these groups on Twitter and a community search on Facebook. If you notice that your target customer groups are active on these social media sites, you know you are on the right track.
In fact when it comes to social media sites, going niche is also a great idea. This means that focusing niche networks related to your area of operation are likely to get you better results. Taking the home security equipments example again, networks of working moms, parenting networks, etc, would be great platforms to promote your products that are most relevant to these groups.
Social Media sites if chosen well can truly do wonders for your business’ growth!