Strategic Internet Marketing or Offline Advertisements? Strategic Internet Marketing is an essential tool for small businesses that are usually grappling with tight budgets and low-awareness levels.
Think about it. For any new business to get noticed, it needs to get as much exposure and visibility among its target audience. Sure, you could spend truckloads of money on a full page advertisement in the local newspaper, but it would not have as much impact as a simple low-cost Strategic Internet Marketing model would. And if tight budgets are the bane of your existence, then Strategic Internet Marketing is the only way to get your business visibility.
The first step in Strategic Internet Marketing is to create a website. Your website is the first door to your business that will allow you to showcase your products and services. Unlike what people will have you believe a basic website can actually be set up for about a $1500-2000.
Strategic Internet Marketing involves other aspects like search engine optimization, article marketing, and social media marketing. All these are cost-effective options that can produce excellent results. You can join most social media websites for free and the writing market is quite competitive, so if you are smart you can get a good article writer for less than 1/10th the price of a real world publicist.
Strategic Internet Marketing elements must be combined together in order to get due visibility for your business. For instance, if you have just opened a business of selling cupcakes online, then your strategy should include designing an appealing website, writing articles on cupcake designs and recipes, advertising online, etc.