Viral Campaigns are one of the best and most effective ways to get people talking about your brand. As the name suggests, Viral Campaigns are those marketing efforts that cause your brand message to permeate across the web audience with virus-like speed. Essentially, such marketing campaigns trigger off a ripple-effect across the web with audiences typically passing on the news to more and more people.
Since the success of Viral Campaigns relies on people’s inclination to spread the word, it goes without saying that Viral Campaigns should be interesting, unique and have superior content. If it’s eye-catching, then there are greater chances of the campaign going viral.
One of the best ways to make your Viral Campaigns attractive is by attaching a freebie or offering your audience a free gift for every time they spread the word. For instance, if you are running a campaign via email, offer customers a free cap or mug if they forward that email to 20 other people.
An easy way to achieve successful Viral Campaigns is by designing unique videos about your brand. Previously unreleased advertisements, quirky videos, humorous videos etc. spread like forest fire.
Viral Campaigns can have a self-sustaining effect on social networking platforms like facebook, twitter, linkedIn etc. Viral Campaigns can benefit greatly from the high degree of involvement and interaction on such sites.