Focused marketing with e-mail newsletters requires strategic thinking and planning. Often people make the mistake of treating their newsletters like sales brochures and that is where their marketing strategy fails.
The main purpose of newsletters is sharing information with your subscribers. If you only write to them to promote your new products and services, you will be getting ‘unsubscribe’ requests faster than you can press the send button!
The following tips will hopefully help you maintain the balance between selling and information:
Make sure you share something relevant and new in every newsletter. This means even if the recipient decides not to buy your products/services they should be able to take something away from the newsletter.
Use soft sell techniques, instead of harping on about how great your products/services are. The best way to subtly market your product is by sharing free useful tips related to your niche area and then offering a discount coupon or a free sample while stressing on the point that the privilege is only being offered to the newsletter subscribers.
Create special deal and discount newsletters, but avoid overkill. Don’t give the same kind of discounts in two consecutive newsletters; in fact don’t even make two consecutive ones about discounts. Offer a freebie in one, focus only on tips in another and give away discounts in the third one!
Focused marketing through newsletters can get you excellent results in terms of increase in sales and building your brand value, so use the technique well!
Marketing solutions for backlink building can get confusing thanks to the huge number of options available. What’s even more mind boggling is perhaps the huge rate difference between backlink building services. There are sites like Fiverr where you’ll find gigs for building a 1000 or more backlinks for less the $5 and then there are services that demand as much $2-3 per backlink. The question now is how do you choose?
Well, the choice will be easier once you have a clear understanding of quality backlinks.
Every website has a certain standing with search engines. Those with high page ranks are considered more authoritative. So, it isn’t the quantity that really matters but the number of backlinks that you have on these quality websites that will influence your search engine rankings.
This is not to say that quantity does not matter. The more the number of sites and blogs that link to you the better it is. However, you will get results (in terms of better ranking) if these websites enjoy high page ranks.
Backlinks on .gov and .edu sites are believed to be valuable as well.
Another important point that you must remember when it comes to backlinks is that genuine ones are always better than those embedded in spam comments. Article and blog marketing therefore are the best strategies for backlink building.
There are paid services that allow you make regular blogs to their high page rank blogs. They keep certain amount of editorial control of course, and that is more a pro than a con. Sites that are particular about the quality of the content that goes up on them are usually able to maintain their good standing among search engines.
Marketing solutions for backlink building are not that complicated, what you really need is access to objective and authentic information. Good Luck!
Focused marketing strategies for converting visitors (to your landing page) into leads or prospects are what every small business needs.
You have to look at your website as a showroom or a display rack. What you show there, will affect your sales and consequently your profits. So, your webpage should fulfill the following two purposes: Inform and Entice.
Focused marketing strategies for informing your visitors about your products include: a simple layout, an easy to navigate page, small chunks of text with hyperlinks to the next relevant page.
For example, let’s say you are in the business of selling wedding cakes. Now your web page should have pictures of your most stunning products, a simple layout and small write up about your business. Do not make the mistake of listing your prices, flavor options, testimonials, etc, all on the same page! There should be tabs or widgets on the main page that lead the visitor to relevant information pages.
The idea is to keep the visitor engaged without overwhelming him/her with too much information.
As far as enticing goes, other than relevant visual elements, the promise of freebies is a great way to convert a visitor into a prospect. For example, you could install a pop-up or an optin form through which your visitors can get access to a free newsletter about wedding planning, discount options on your products, etc, by sharing their e-mail address.
Focused marketing to make your webpage work for you are not limited to the tips here. You can get as creative as you want, just remember the two keywords: Inform and Entice!