Organic marketing is a term that may confuse some newbies. Fact, however, is that it is just another name for search engine marketing. In simple words it means marketing and promoting your website in such a way that it appears among top search engine results.
Admittedly appearing on the first page of search engine results, especially Google will not help in increasing your web traffic as well as credibility. However, there are certain downsides of organic marketing as well:
It demands steady and consistent effort. If and when you stop generating content for your organic marketing campaign, your rankings will start falling.
Yes, there are quick-fix black hatting techniques that essentially involve pulling the wool over search engines’ eyes. However, most of these techniques will not get you any long term results in the best case and may get your sited de-indexed and blacklisted in the worst case.
It is a very competitive campaigning method, so even if you appear on page 1 for or even number 1 or 2 for a week, there is no guarantee that your site will be at the same position the next week as well even if you continue to make the same amount of effort. Why? Because your competitors may be working harder than at their organic marketing campaign then you are.
So, yes organic marketing is not the perfect way to get yourself noticed, however, having said that it is still considered one of the most effective methods.
SEO help tools for small businesses include cost-effective and easy to use programs/techniques that can help businesses establish their online presence. Some of the most recommended ones are:
Backlink checkers: Enter backlink checker on Google and it will throw up several free services that can count your backlinks as well those of your competitors. Backlinks, as I discussed previously play a crucial role in determining your site’s search engine rankings.
Keyword tools: Tools like Google adwords, wordtracker based keyword tools, etc, can help you come up with most effective keywords for your SEO campaign. While Google adwords is a free tool, most of the others offer free trials.
Keyword density checkers: These tools crawl over the given URLs to calculate a page’s keyword density. This tool is vital as over optimization can lead to penalization and not optimizing your website enough will lead to poor search engine results.
Traffic Monitoring tools: Tools like Google analytics and Statcounter can generate detailed web-traffic reports for you including, keyword performance, time spent on the site, visitor demographics, download activity, etc.
Alexa.com: The tool can help you monitor your overall performance in terms of countrywide visitor demographics, website speed, most used keywords that lead to your site, etc. The same free tool can also be used to monitor your competitor’s performance.
SEO help tools like the ones suggested here can help you fine-tune your search engine campaign with minimal investment. So, go ahead and use them to your best advantage!
SEO help for small businesses essentially involves the following areas:
Keyword analysis: This means choosing low or medium competition but high search volume keywords. An important point to remember though is that you should choose the keywords that your site can justify. For example, let’s say you have a plumbing business; choosing generic ‘home services’ keyword will not be the best strategy for you. The idea here is to choose keywords that your prospective customers are likely to use while searching for your business.
Content writing: Search engine rankings are largely dependent on content. SEO content, however, requires strategizing and planning. Other than using keywords appropriately in content, it is important to make sure you upload the content in the right places. The best SEO help advice here would be: create a blog section on your website and upload keyword enriched content regularly, upload articles and blogs in high PR blogs and article directories, create press releases and upload the same to document sharing sites and press release distribution websites.
Social Media Marketing: Facebook, LinkedIn and Twitter are the three main social networks that businesses today are concentrating on. However, in addition to that you can also market your business on smaller niche based networks. The key things to do here are: set up a business page, join groups related to your area of operation, expand your network by interacting with other members of through discussion boards.
SEO help is not difficult to find as long as you do your research well.
Internet Marketing Articles are not exactly like ordinary print articles. There are certain essential points that you need to keep in mind while writing articles for the purpose of promoting your business.
Internet marketing articles must contain keywords placed appropriately. You don’t have to stuff your article with them, but use them in a manner that appears natural and logical. A keyword density of 2% should do the trick.
You must remember that people read articles on the net for information, so it’s a good idea to stick to the rule of 90% information and 10% promotion. In fact, you should make sure that your promotional content is subtle yet effective.
For instance, if you sell herbal weight loss products, then you can create articles on natural weight loss and stress on the importance of herbs. In last line of the article you can direct readers who want more information about herbal weight loss to your business website.
Another important aspect of Internet marketing articles is ensuring that they get visibility. One of the simplest ways of doing the same is to use social bookmarking and networking sites like Digg, stumble upon, Twitter and Facebook. Posting links to your published articles on these platforms can help them get picked up by search engines faster.
Finally, getting people to comment on your article is also a great way to generate a buzz about your business. So, if you are posting to an article directory that allows comments, add a call to action in the end. Saying something like, “would love to hear your comments” will encourage people to comment. Adding polls to your article (some directories like hubpages offer the feature) is also a good idea.
Internet marketing articles can truly take your business places. So, start spreading the word right away!
HTML meta tags is a phrase that you will come across often when you look for information about SEO. In fact even I mentioned them in one of the earlier posts.
Don’t let the slightly technical name scare you. HTML Meta tags or descriptions are essentially phrases that tell search engines what your page is about.
Why are they relevant? Honestly, they are not as important as they once were, but they still carry some weight in SEO. For one, Yahoo still gives them importance and second your site will fare better with html meta tags than without them. It doesn’t mean that you will magically move up on Google search engine results, but your chances of getting there will be higher.
The next question obviously is, how do you choose the perfect html meta tags? I’ll avoid the technicalities and give you one simple suggestion-create a concise keyword rich one!
For example, if you run a security firm in Baltimore, your meta tag could be: “Baltimore Locksmith Home Security Services”, thus including your main keywords, i.e. Baltimore Locksmith and Home Security Services” in the description. Remember, that the idea is not to string random keywords together, but form a phrase that is relevant to the content on the page you are describing.
HTML meta tags are helpful SEO tools and considering today’s competitive environment, it makes no sense to let go of the smallest opportunity to get an edge over the competition!