Organic marketing is a term that may confuse some newbies. Fact, however, is that it is just another name for search engine marketing. In simple words it means marketing and promoting your website in such a way that it appears among top search engine results.
Admittedly appearing on the first page of search engine results, especially Google will not help in increasing your web traffic as well as credibility. However, there are certain downsides of organic marketing as well:
It demands steady and consistent effort. If and when you stop generating content for your organic marketing campaign, your rankings will start falling.
Yes, there are quick-fix black hatting techniques that essentially involve pulling the wool over search engines’ eyes. However, most of these techniques will not get you any long term results in the best case and may get your sited de-indexed and blacklisted in the worst case.
It is a very competitive campaigning method, so even if you appear on page 1 for or even number 1 or 2 for a week, there is no guarantee that your site will be at the same position the next week as well even if you continue to make the same amount of effort. Why? Because your competitors may be working harder than at their organic marketing campaign then you are.
So, yes organic marketing is not the perfect way to get yourself noticed, however, having said that it is still considered one of the most effective methods.
Focused online marketing for e-commerce websites would include specific campaigns designed to boost product sales. In all honesty, you can use the same basic strategies that you would in the offline world, only with a bit of a virtual twist!
The first thing to do is to spread the word. Now, e-mail newsletters are known to be excellent tools for doing the same. If you have subscriber list, great! If you don’t, you can start building it, by creating an optin form on your site and offering a free gift (like an e- book, discount coupon, promo code), etc, to those who share their e-mail details with you.
You will find social media posts and forums quite useful for spreading awareness about your business. The key question here is what kind of content should you use to let people know you exist?
Going by simple psychology, people will only pay attention to your announcement if it contains something of interest to them. So, if you only say something like you have opened a new online gadget store, your post is likely to be ignored. But, if you created posts saying that you are giving away discount coupons to people who register on your website till a certain date, you are likely to grab your target market’s attention.
Focused online marketing can also be done through referral marketing. We will be discussing key pointers for launching your own referral marketing campaign in the next post.
Social media campaigns can do wonders for your business if managed well. There are professionals in the market, trained for this job and you would do well to hire such a specialist online marketing company, because if you launch a social media campaign but don’t manage it well, it could well harm your brand.
There are numerous examples where well-meaning employees have created pages on social media sites and then ignored them. If this happens your campaign will sink without a trace.
Your Social media campaign should be entrusted in the hands of someone, who can stay focused on the task. This is where a social media agency comes in. they are trained to manage every aspect of your social media campaign. All you need to do is inform them about new products or services that you are offering your clients and they will post it and follow it up on relevant social networks that suit the clientele you are looking to target.
Sounds simple and straightforward, doesn’t it? Well, it is if you choose the right agency. Here are some tips to help you with selection:
Hire only that social media consultant who has a strong presence on any social media site it claims to work with.
Look for the online presence of their previous clients. Take stock of the kind of promotions they have run and find out to what extent are they engaged with the followers of the particular brand. This is important because if you go just by the number of followers the company has, it can be misleading.
It is only when you see how much interaction is happening with the followers, will you get a true picture of the company’s ability. A large number of followers, but very little interaction stinks of statistical padding, rather than real estimation.
Social media campaign is a highly specialized genre, so when selecting an agency to manage it for you, make sure you hire one that is a dedicated social media agency. You would do well to remember that there are many kinds of online marketing and different companies specialize in different sections. You need one that will not only launch the campaign but also follow it up as well by interacting with your followers, replying to their posts and keeping them happy.
Online marketing information can help you understand your market better and develop products and services that your customers and prospects want.
Social media can be your best tool for collecting online marketing information in a hassle-free and cost effective manner. All you need to do is to monitor them regularly, or to put it in SEO terms, set up social media listening stations.
How do you do that? Well, here are some simple tips:
Spend at least 10 minutes everyday reading through discussions on social media forums related to your niche area. For example, if you own a women’s wear boutique, monitor discussions on fashion, office-wear, etc, in social media communities dedicated to similar topics.
Initiate social media discussions on subjects related to your niche area in relevant communities. So, if you run a toy store, for instance, start a discussion about the most popular toys among children and write a little bit about your child’s (if you have one) favorite toy in parenting forums. This will work as an excellent strategy for collecting online marketing information.
Visit your competitors’ fan pages on Facebook or twitter account and spend at least 5-10 minutes everyday catching up on what their customers are saying. Also keep a close on social media initiatives started by your competitors as well as the most successful businesses operating in your niche area.
Online marketing information is not difficult to gather, as long as you follow the right strategies.
Using Social Media can get you phenomenal results, as long as you know how to gain the maximum leverage from these platforms.
Never underestimate the power of social exposure and relevance. In fact, using Social Media to market any business has become a growing trend across all industries. Imagine getting better results without having to spend on traditional marketing methods. Here are some great tips that will help you gain the most from your social media marketing campaigns:
Using Social Media to grow your business can be an excellent strategic decision that put you on the fast track for growth. Are you ready to take your big leap?
Internet Marketing Promotion Ideas Internet marketing promotion is one of the most cost-effective ways of expanding your customer base. For small businesses, especially, Internet marketing is an excellent way to establish a brand image within a limited budget. The following are two little known but effective Internet marketing promotion ideas:
Low competition Long Tail Keywords: Long tail keywords are 3-4 word phrases. These keywords work well from SEO perspective, as they are likely to get you better results. Let’s take a simple example, say you run an online fashion store and if you choose a single word like “Fashion” as your keyword, then you are likely to face a lot of competition. However, if you were to choose a long tail keyword like ‘Fashion Tips For Women’, you are likely to get better results quickly as the competition will be less. Ideally, you should choose a long tail keyword with over 1000 monthly searches.
Niche Network Marketing: There are social networks and there are niche social networks. The latter are those that are focussed on common interests, professions, geographical areas, age groups, etc. Baby-boomer, young entrepreneur, parenting, music and books based social networking sites are examples of these niche networks. They are excellent platforms for marketing as they offer entrepreneurs their target customer bases on a platter. For example, let’s say you run a small plumbing business, community based social networks in your target region would be the best platforms for you to market your services.
Internet marketing promotion ideas can help you turn around your small business. So, if you haven’t explored virtual world marketing options, it’s time you started.
Strategic Internet Marketing or Offline Advertisements? Strategic Internet Marketing is an essential tool for small businesses that are usually grappling with tight budgets and low-awareness levels.
Think about it. For any new business to get noticed, it needs to get as much exposure and visibility among its target audience. Sure, you could spend truckloads of money on a full page advertisement in the local newspaper, but it would not have as much impact as a simple low-cost Strategic Internet Marketing model would. And if tight budgets are the bane of your existence, then Strategic Internet Marketing is the only way to get your business visibility.
The first step in Strategic Internet Marketing is to create a website. Your website is the first door to your business that will allow you to showcase your products and services. Unlike what people will have you believe a basic website can actually be set up for about a $1500-2000.
Strategic Internet Marketing involves other aspects like search engine optimization, article marketing, and social media marketing. All these are cost-effective options that can produce excellent results. You can join most social media websites for free and the writing market is quite competitive, so if you are smart you can get a good article writer for less than 1/10th the price of a real world publicist.
Strategic Internet Marketing elements must be combined together in order to get due visibility for your business. For instance, if you have just opened a business of selling cupcakes online, then your strategy should include designing an appealing website, writing articles on cupcake designs and recipes, advertising online, etc.
Strategic Internet Marketing becomes very important for small-scale businesses due to their heavy reliance on the internet medium for generating awareness for their products. Given the affordability of internet marketing, whether through banner advertisements, article marketing, micro blogging, etc, most small businesses use the digital platform to drive their marketing objectives. Hence, a Strategic Internet Marketing approach is crucial to a successful internet marketing campaign.
First and foremost, create a website for your business. A website will be the official spokesperson for your business where prospective buyers can find detailed information about your company, the services you offer and your brand promise.
Second, ensure that your website content is entertaining, exciting, visually stimulating and interesting. Today, in order to break the advertising clutter, marketers need to be as creative as possible to make their content attractive and entertaining. Strategic Internet Marketing can be best achieved with top-notch content that drives engagement with the audience.
Moving on, accelerate all your search engine optimization efforts toward Google. Today more than three-fourths of all searches, especially for new products and services, are done through Google. Hence it becomes very important for small businesses to align their SEO operations to be as Google-friendly as possible.
Another popular approach to Strategic Internet Marketing is leveraging social networking websites, especially if your business is targeted toward youngsters. Today youngsters are constantly wired and perpetually connected via social networking sites such as Facebook, Twitter, LinkedIn, etc. Since such websites are used primarily for information exchange and sharing of thoughts and desires, small businesses would do well to cash in on the lively traffic. Establish Strategic Internet Marketing initiatives such as creating a Facebook fan page and running contests on it for your fans. Give away freebies to encourage word-of-mouth publicity too!
Strategic Internet Marketing definitely pays great dividends in the long run. Especially for small businesses that have to contend with tighter purse-strings, Strategic Internet Marketing will give them a bigger bang for their buck.
Viral Campaigns are one of the best and most effective ways to get people talking about your brand. As the name suggests, Viral Campaigns are those marketing efforts that cause your brand message to permeate across the web audience with virus-like speed. Essentially, such marketing campaigns trigger off a ripple-effect across the web with audiences typically passing on the news to more and more people.
Since the success of Viral Campaigns relies on people’s inclination to spread the word, it goes without saying that Viral Campaigns should be interesting, unique and have superior content. If it’s eye-catching, then there are greater chances of the campaign going viral.
One of the best ways to make your Viral Campaigns attractive is by attaching a freebie or offering your audience a free gift for every time they spread the word. For instance, if you are running a campaign via email, offer customers a free cap or mug if they forward that email to 20 other people.
An easy way to achieve successful Viral Campaigns is by designing unique videos about your brand. Previously unreleased advertisements, quirky videos, humorous videos etc. spread like forest fire.
Viral Campaigns can have a self-sustaining effect on social networking platforms like facebook, twitter, linkedIn etc. Viral Campaigns can benefit greatly from the high degree of involvement and interaction on such sites.
Video SEO is fast becoming a popular and effective way to boost traffic to your website. With increased internet penetration, high-speed broadband connections, and widespread usage of smart phones, videos are now easier to stream than ever before and subsequently, a widely used vehicle in the online medium.
Search for a new product on any of the search engine giants like Google, Yahoo and Bing and more often than not, they will throw up video content for your viewing pleasure and discerning taste! Videos are now being viewed with immense fervor and the onslaught of social networking sites only makes more room for greater amplification. Without a doubt, Video SEO is the way to go for internet marketers.
There are numerous video sharing sites around, but the big daddy of them all is definitely YouTube. YouTube, with its phenomenally large viewership, allows marketers the best way to maximize Video SEO by posting unique and engaging video content. By inserting backlinks to your original website, you can ensure increased traffic onto your website. Just keep in mind that your video content must be short and crisp yet concise and interesting. Fun elements, jokes, topical humor etc. are all great ways to attract eye-balls.
Video SEO is a sure-fire way to get noticed. Videos are now increasingly easier to consume and therefore must be an integral part of the internet marketing campaign.