Website promotion is an essential element of developing your brand value online. If you are an SEO rookie then here are a few top tips that you might find useful:
Get your website listed in the ‘Open Directory Project’-Dmoz. It is one of the most respected web directories on the Internet and it is believed the Google places high value on it. Getting accepted to the directory, however, can take a lot of time.
Try the ‘free hug’ policy. In the online world it means sharing relevant information without any ulterior motive. You can post on forums, discussion boards and social media platforms. How does that help? For one, it will help you build credibility in the online world and second; your kindness will come back to you when you post questions. An important point to remember here is that you must focus on two or three forums/networks, so that you can establish a presence there through regular posts.
Posting client feedback on your website can help you establish a better brand value as well. When people read positive reviews about your services/products, they will feel more confident about engaging with you.
Google places is also a brilliant tool for promoting you website. List your business with Google places and the chances of your website showing up in relevant local searches will go up.
Website promotion tips like the ones listed above will help you get noticed in the competitive virtual world, even if you are an absolute beginner when it comes to SEO.
Organic marketing is a term that may confuse some newbies. Fact, however, is that it is just another name for search engine marketing. In simple words it means marketing and promoting your website in such a way that it appears among top search engine results.
Admittedly appearing on the first page of search engine results, especially Google will not help in increasing your web traffic as well as credibility. However, there are certain downsides of organic marketing as well:
It demands steady and consistent effort. If and when you stop generating content for your organic marketing campaign, your rankings will start falling.
Yes, there are quick-fix black hatting techniques that essentially involve pulling the wool over search engines’ eyes. However, most of these techniques will not get you any long term results in the best case and may get your sited de-indexed and blacklisted in the worst case.
It is a very competitive campaigning method, so even if you appear on page 1 for or even number 1 or 2 for a week, there is no guarantee that your site will be at the same position the next week as well even if you continue to make the same amount of effort. Why? Because your competitors may be working harder than at their organic marketing campaign then you are.
So, yes organic marketing is not the perfect way to get yourself noticed, however, having said that it is still considered one of the most effective methods.
SEO help for small businesses essentially involves the following areas:
Keyword analysis: This means choosing low or medium competition but high search volume keywords. An important point to remember though is that you should choose the keywords that your site can justify. For example, let’s say you have a plumbing business; choosing generic ‘home services’ keyword will not be the best strategy for you. The idea here is to choose keywords that your prospective customers are likely to use while searching for your business.
Content writing: Search engine rankings are largely dependent on content. SEO content, however, requires strategizing and planning. Other than using keywords appropriately in content, it is important to make sure you upload the content in the right places. The best SEO help advice here would be: create a blog section on your website and upload keyword enriched content regularly, upload articles and blogs in high PR blogs and article directories, create press releases and upload the same to document sharing sites and press release distribution websites.
Social Media Marketing: Facebook, LinkedIn and Twitter are the three main social networks that businesses today are concentrating on. However, in addition to that you can also market your business on smaller niche based networks. The key things to do here are: set up a business page, join groups related to your area of operation, expand your network by interacting with other members of through discussion boards.
SEO help is not difficult to find as long as you do your research well.
Focused marketing strategies for converting visitors (to your landing page) into leads or prospects are what every small business needs.
You have to look at your website as a showroom or a display rack. What you show there, will affect your sales and consequently your profits. So, your webpage should fulfill the following two purposes: Inform and Entice.
Focused marketing strategies for informing your visitors about your products include: a simple layout, an easy to navigate page, small chunks of text with hyperlinks to the next relevant page.
For example, let’s say you are in the business of selling wedding cakes. Now your web page should have pictures of your most stunning products, a simple layout and small write up about your business. Do not make the mistake of listing your prices, flavor options, testimonials, etc, all on the same page! There should be tabs or widgets on the main page that lead the visitor to relevant information pages.
The idea is to keep the visitor engaged without overwhelming him/her with too much information.
As far as enticing goes, other than relevant visual elements, the promise of freebies is a great way to convert a visitor into a prospect. For example, you could install a pop-up or an optin form through which your visitors can get access to a free newsletter about wedding planning, discount options on your products, etc, by sharing their e-mail address.
Focused marketing to make your webpage work for you are not limited to the tips here. You can get as creative as you want, just remember the two keywords: Inform and Entice!
Online marketing information can help you understand your market better and develop products and services that your customers and prospects want.
Social media can be your best tool for collecting online marketing information in a hassle-free and cost effective manner. All you need to do is to monitor them regularly, or to put it in SEO terms, set up social media listening stations.
How do you do that? Well, here are some simple tips:
Spend at least 10 minutes everyday reading through discussions on social media forums related to your niche area. For example, if you own a women’s wear boutique, monitor discussions on fashion, office-wear, etc, in social media communities dedicated to similar topics.
Initiate social media discussions on subjects related to your niche area in relevant communities. So, if you run a toy store, for instance, start a discussion about the most popular toys among children and write a little bit about your child’s (if you have one) favorite toy in parenting forums. This will work as an excellent strategy for collecting online marketing information.
Visit your competitors’ fan pages on Facebook or twitter account and spend at least 5-10 minutes everyday catching up on what their customers are saying. Also keep a close on social media initiatives started by your competitors as well as the most successful businesses operating in your niche area.
Online marketing information is not difficult to gather, as long as you follow the right strategies.
Internet Marketing Articles are not exactly like ordinary print articles. There are certain essential points that you need to keep in mind while writing articles for the purpose of promoting your business.
Internet marketing articles must contain keywords placed appropriately. You don’t have to stuff your article with them, but use them in a manner that appears natural and logical. A keyword density of 2% should do the trick.
You must remember that people read articles on the net for information, so it’s a good idea to stick to the rule of 90% information and 10% promotion. In fact, you should make sure that your promotional content is subtle yet effective.
For instance, if you sell herbal weight loss products, then you can create articles on natural weight loss and stress on the importance of herbs. In last line of the article you can direct readers who want more information about herbal weight loss to your business website.
Another important aspect of Internet marketing articles is ensuring that they get visibility. One of the simplest ways of doing the same is to use social bookmarking and networking sites like Digg, stumble upon, Twitter and Facebook. Posting links to your published articles on these platforms can help them get picked up by search engines faster.
Finally, getting people to comment on your article is also a great way to generate a buzz about your business. So, if you are posting to an article directory that allows comments, add a call to action in the end. Saying something like, “would love to hear your comments” will encourage people to comment. Adding polls to your article (some directories like hubpages offer the feature) is also a good idea.
Internet marketing articles can truly take your business places. So, start spreading the word right away!
HTML meta tags is a phrase that you will come across often when you look for information about SEO. In fact even I mentioned them in one of the earlier posts.
Don’t let the slightly technical name scare you. HTML Meta tags or descriptions are essentially phrases that tell search engines what your page is about.
Why are they relevant? Honestly, they are not as important as they once were, but they still carry some weight in SEO. For one, Yahoo still gives them importance and second your site will fare better with html meta tags than without them. It doesn’t mean that you will magically move up on Google search engine results, but your chances of getting there will be higher.
The next question obviously is, how do you choose the perfect html meta tags? I’ll avoid the technicalities and give you one simple suggestion-create a concise keyword rich one!
For example, if you run a security firm in Baltimore, your meta tag could be: “Baltimore Locksmith Home Security Services”, thus including your main keywords, i.e. Baltimore Locksmith and Home Security Services” in the description. Remember, that the idea is not to string random keywords together, but form a phrase that is relevant to the content on the page you are describing.
HTML meta tags are helpful SEO tools and considering today’s competitive environment, it makes no sense to let go of the smallest opportunity to get an edge over the competition!
Using Social Media can get you phenomenal results, as long as you know how to gain the maximum leverage from these platforms.
Never underestimate the power of social exposure and relevance. In fact, using Social Media to market any business has become a growing trend across all industries. Imagine getting better results without having to spend on traditional marketing methods. Here are some great tips that will help you gain the most from your social media marketing campaigns:
Using Social Media to grow your business can be an excellent strategic decision that put you on the fast track for growth. Are you ready to take your big leap?
SEO Content Development has had many faces, especially over the last couple of years when it was most explored and mastered. There were many theories on how to correctly optimize websites and content; and there are still a good many so-called techniques for effective SEO.
But what are the SEO Content Development techniques that really work? To understand Search Engine Optimization, you must think from several different perspectives, including the search engine robots. If you can understand how the dynamics of websites, keywords and search engines work, and how one needs the other, it will be easier for you to perfect SEO Content Development.
Contrary to popular belief, keyword density and volume does do the trick, though it will help if you place them strategically. Keyword density is just one factor of effective SEO Content Development; along with this method, you must be mindful of creating Meta Tags and descriptions.
Understand that the search engines are not humans; even if they are capable to some extent of thinking like people, the fact is, they’re not. So with this in mind, realize that the search engine robots speak a different language from what people do. These engines read different messages and patterns from what we normally read and comprehend.
SEO Content Development is not too complicated if you learn how to speak and decode the Web’s language and the search engines’ data processing. You begin by increasing your knowledge in HTML and scripts. Practice Meta Tag and Description Writing and you’ll be surprised how easy it will be eventually, to decipher what the search engines are most likely to recognize and find.
In the subsequent blogs, I will be revealing more about search engine language, so that you can enhance your Website’s performance and credibility.
Internet Marketing Promotion Ideas Internet marketing promotion is one of the most cost-effective ways of expanding your customer base. For small businesses, especially, Internet marketing is an excellent way to establish a brand image within a limited budget. The following are two little known but effective Internet marketing promotion ideas:
Low competition Long Tail Keywords: Long tail keywords are 3-4 word phrases. These keywords work well from SEO perspective, as they are likely to get you better results. Let’s take a simple example, say you run an online fashion store and if you choose a single word like “Fashion” as your keyword, then you are likely to face a lot of competition. However, if you were to choose a long tail keyword like ‘Fashion Tips For Women’, you are likely to get better results quickly as the competition will be less. Ideally, you should choose a long tail keyword with over 1000 monthly searches.
Niche Network Marketing: There are social networks and there are niche social networks. The latter are those that are focussed on common interests, professions, geographical areas, age groups, etc. Baby-boomer, young entrepreneur, parenting, music and books based social networking sites are examples of these niche networks. They are excellent platforms for marketing as they offer entrepreneurs their target customer bases on a platter. For example, let’s say you run a small plumbing business, community based social networks in your target region would be the best platforms for you to market your services.
Internet marketing promotion ideas can help you turn around your small business. So, if you haven’t explored virtual world marketing options, it’s time you started.
Strategic Internet Marketing or Offline Advertisements? Strategic Internet Marketing is an essential tool for small businesses that are usually grappling with tight budgets and low-awareness levels.
Think about it. For any new business to get noticed, it needs to get as much exposure and visibility among its target audience. Sure, you could spend truckloads of money on a full page advertisement in the local newspaper, but it would not have as much impact as a simple low-cost Strategic Internet Marketing model would. And if tight budgets are the bane of your existence, then Strategic Internet Marketing is the only way to get your business visibility.
The first step in Strategic Internet Marketing is to create a website. Your website is the first door to your business that will allow you to showcase your products and services. Unlike what people will have you believe a basic website can actually be set up for about a $1500-2000.
Strategic Internet Marketing involves other aspects like search engine optimization, article marketing, and social media marketing. All these are cost-effective options that can produce excellent results. You can join most social media websites for free and the writing market is quite competitive, so if you are smart you can get a good article writer for less than 1/10th the price of a real world publicist.
Strategic Internet Marketing elements must be combined together in order to get due visibility for your business. For instance, if you have just opened a business of selling cupcakes online, then your strategy should include designing an appealing website, writing articles on cupcake designs and recipes, advertising online, etc.
Strategic Internet Marketing becomes very important for small-scale businesses due to their heavy reliance on the internet medium for generating awareness for their products. Given the affordability of internet marketing, whether through banner advertisements, article marketing, micro blogging, etc, most small businesses use the digital platform to drive their marketing objectives. Hence, a Strategic Internet Marketing approach is crucial to a successful internet marketing campaign.
First and foremost, create a website for your business. A website will be the official spokesperson for your business where prospective buyers can find detailed information about your company, the services you offer and your brand promise.
Second, ensure that your website content is entertaining, exciting, visually stimulating and interesting. Today, in order to break the advertising clutter, marketers need to be as creative as possible to make their content attractive and entertaining. Strategic Internet Marketing can be best achieved with top-notch content that drives engagement with the audience.
Moving on, accelerate all your search engine optimization efforts toward Google. Today more than three-fourths of all searches, especially for new products and services, are done through Google. Hence it becomes very important for small businesses to align their SEO operations to be as Google-friendly as possible.
Another popular approach to Strategic Internet Marketing is leveraging social networking websites, especially if your business is targeted toward youngsters. Today youngsters are constantly wired and perpetually connected via social networking sites such as Facebook, Twitter, LinkedIn, etc. Since such websites are used primarily for information exchange and sharing of thoughts and desires, small businesses would do well to cash in on the lively traffic. Establish Strategic Internet Marketing initiatives such as creating a Facebook fan page and running contests on it for your fans. Give away freebies to encourage word-of-mouth publicity too!
Strategic Internet Marketing definitely pays great dividends in the long run. Especially for small businesses that have to contend with tighter purse-strings, Strategic Internet Marketing will give them a bigger bang for their buck.
Viral Campaigns are one of the best and most effective ways to get people talking about your brand. As the name suggests, Viral Campaigns are those marketing efforts that cause your brand message to permeate across the web audience with virus-like speed. Essentially, such marketing campaigns trigger off a ripple-effect across the web with audiences typically passing on the news to more and more people.
Since the success of Viral Campaigns relies on people’s inclination to spread the word, it goes without saying that Viral Campaigns should be interesting, unique and have superior content. If it’s eye-catching, then there are greater chances of the campaign going viral.
One of the best ways to make your Viral Campaigns attractive is by attaching a freebie or offering your audience a free gift for every time they spread the word. For instance, if you are running a campaign via email, offer customers a free cap or mug if they forward that email to 20 other people.
An easy way to achieve successful Viral Campaigns is by designing unique videos about your brand. Previously unreleased advertisements, quirky videos, humorous videos etc. spread like forest fire.
Viral Campaigns can have a self-sustaining effect on social networking platforms like facebook, twitter, linkedIn etc. Viral Campaigns can benefit greatly from the high degree of involvement and interaction on such sites.
Article marketing is gaining a lot of momentum in today’s digitally inclined world. Businesses are constantly on the look-out for new and innovative opportunities to engage with web-users and expand their base.
From social networking to search engine optimization, there are numerous marketing tools online that can help your business grow and generate free web traffic.
Off late, article marketing has taken a gigantic leap in the online marketing arena. However, a lot of marketers are completely undermining the importance and power of the resource box in articles submitted to directories.
Most marketers focus all their energies on the article content and don’t spend too much time on the resource box. What they fail to realize is that the resource box is a powerful tool to advertise and promote your business and get free web traffic.
Apart from basic information like your name and website information, the resource box gives you the opportunity to insert a link to your website and increase web traffic.
The resource box should act as a lure to deflect traffic onto your website. There’s no better lure than a freebie. Offer free subscriptions, free newsletters, etc, to up your click rate.
It’s always best to highlight important points in the resource book to attract a browsers attention. Use capital letters, quotations, symbols, and even graphics if you can.
Given that the resource box offers a fairly limited amount of space, it is up to you to pack in a punch and entice readers to explore your offering further. Successful article marketing is best achieved when you make maximum use of the power of the resource box.