SEO help is something you must consider if you want your site to appear at the top of popular search engines. This is why you must be prepared to spend a little for your site to grow. However, if you’re a small-time business owner or are just starting out online, spending on SEO might seem like too much of an overhead.
In case you don’t want to outsource your SEO and online marketing work, it is a good idea to invest in some quality DIY SEO ebooks. Other than writing articles and coding, most of the SEO tasks can be accomplished with some basic knowledge. These include social media marketing, blog commenting, article posting, etc.
Fortunately, there are a lot of free tools and programs on the Internet that can help you with regards to SEO as well. You may want to avail of free services for starters, then upgrade your account once you’re familiar with the different tools. Many SEO services also have trial periods. If you’re unsure about which product is the best, this is a great way of testing out which product is easiest to use.
After months of working on SEO, you’ll find yourself taking a liking to certain products and services. SEO help that goes hand in hand with your personal goals and style will become your most treasured assets.
SEO help on a budget is not difficult to get, thought you will need to make a higher time investment in order to save money.
If you are new to content development, then here are a few things you must keep in mind:
The heading should be attention grabbing and catchy. It doesn’t take a lot of effort to hit the back button, so you must start drawing the reader in from the very first word. Most people on the net look for tips and suggestions for something, so a heading that incorporates something like, “top tips”, “best tips” ,etc, usually works well.
You should be able to connect with the reader with your opening paragraph. This means that the person reading your article/blog must get the assurance that you understand their issue or problem and have made a genuine effort to offer them relevant information.
If the focus of content development for you is to promote a product or business, remember that subtlety is the key. People reading your articles should feel that your primary objective is to share information with them. The best way to promote your business is to embed a link to your website in your primary keyword (provided that is the keyword you want to get your business site ranked for).
Write short 3-4 line paragraphs, this will make your article easier to read. If you are writing a longer piece (500 words or more) ensure that you make frequent use of bullet points and subheads.
Content development for rookies is not difficult. All you need are decent language skills, the willingness to research for information and an awareness of basic article writing tips like the ones mentioned above.
Marketing solutions for backlink building can get confusing thanks to the huge number of options available. What’s even more mind boggling is perhaps the huge rate difference between backlink building services. There are sites like Fiverr where you’ll find gigs for building a 1000 or more backlinks for less the $5 and then there are services that demand as much $2-3 per backlink. The question now is how do you choose?
Well, the choice will be easier once you have a clear understanding of quality backlinks.
Every website has a certain standing with search engines. Those with high page ranks are considered more authoritative. So, it isn’t the quantity that really matters but the number of backlinks that you have on these quality websites that will influence your search engine rankings.
This is not to say that quantity does not matter. The more the number of sites and blogs that link to you the better it is. However, you will get results (in terms of better ranking) if these websites enjoy high page ranks.
Backlinks on .gov and .edu sites are believed to be valuable as well.
Another important point that you must remember when it comes to backlinks is that genuine ones are always better than those embedded in spam comments. Article and blog marketing therefore are the best strategies for backlink building.
There are paid services that allow you make regular blogs to their high page rank blogs. They keep certain amount of editorial control of course, and that is more a pro than a con. Sites that are particular about the quality of the content that goes up on them are usually able to maintain their good standing among search engines.
Marketing solutions for backlink building are not that complicated, what you really need is access to objective and authentic information. Good Luck!
Find marketing agency to promote your business, give them your website address and you’ll start getting traffic! If that’s what you think online marketing is all about, you couldn’t be more wrong!
Fact is that there are several marketing agencies offering all kinds of online promotion packages at rates ranging from $500 to $15,000 per month. So, your first task before you set out to find marketing agency, is to make an outline of your marketing tasks.
In order to do that you need to understand key traffic driving terms:
Backlinks- These are links to your website embedded in keywords that you want to be known for. Backlinks could be articles, blog comments and/or forum posts.
Spinning- This means creating multiple versions of a single article that you have written posting to several online directories, to generate legitimate Backlinks.
Pinging- Informing search engines that your content has been updated. Ideally, you should ping whenever a new article gets published or whenever you update your blog.
Article submitters- These are software tools that can help you submit articles to multiple directories.
Social bookmarking- This involves posting links to your webpage, articles and blogs on sites where people recommend interesting stuff to each other.
Knowing what these terms mean is essential as most marketing agencies will be charging you for these services, in addition to social media marketing, press release writing and submission, etc.
If you do not have a big budget then you need to decide which of these tasks you would be taking care of yourself and hire an agency to do the rest.
Find marketing agency and tell them exactly what you want to get the best deal. Good luck!
Focused online marketing is the only way to create a clear strategy for your branding and promotion in the virtual world.
The first thing that you need to do is to divide your online marketing campaign in phases and then ask yourself, what exactly do you hope to achieve in each phase.
For instance, the first phase could be about building a presence and spreading awareness about your business, the second phase could be about gaining a better understanding of the market, in the third face your focused online marketing could be about expanding your customer base and the fourth phase could be designed to focus on customer retention and follow-up.
Once you have decided on the phase, you can move on to drafting your strategy for each stage of your focused online marketing. Blogs and article marketing are excellent tools for spreading awareness, setting up social media listening stations could help you understand the market better, organizing contests and on Facebook and other social networks can be a great customer expansion strategy and interacting with your clients and customers through social media networks, setting up a web-based support ticket features, etc, can be online marketing exercises that could help you retain your customers.
Focused online marketing is nothing but adopting a result oriented approach, wherein you choose your marketing tools and strategies based on the results you expect. This obviously works better than a haphazard approach where you include article marketing, blogging, social media and whatever other marketing tools you can think of in your strategy and expect them to help you build your brand and attract more customers in one go.
While more and more people realize the power of article marketing, few understand and implement simple techniques that can maximize the effectiveness of article marketing. The following are 4 article marketing mistakes that you must try to avoid:
1. Guideline Awareness: It is essential to know and adhere to all the guidelines specified in the directories where you submit your articles. For instance, certain directories may allow you to hyperlink your keywords. If that is the case, then you ought to leverage this by hyper-linking keywords so as to direct website traffic onto your webpage. Likewise, you must know what is the ideal word count specified. Your article should neither be too long nor too brief.
2. Submitting too Few Article Directories: For successful article marketing, you must submit your article to as many directories as possible. Hire services for this or do it yourself. But don’t make the mistake of short-selling yourself.
3. Going Overboard with self promotion- No one actively seeks information on the web only to read an advertorial. Your article will only work if it’s informative and authentic. Promotional material should only be used in the most subtle and natural manner, otherwise you will end up putting off your readers.
4. Submitting Website Content as Articles: Do not copy and paste content from your website onto your articles. Search engines will view it as duplication and probably demote your listing in the results page. Besides, readers will also be disappointed if they are directed from your article to your website, only to have to read the same thing all over again.
The biggest reason why many small business owners don’t advertise is that they assume it is too expensive. They don’t have a huge budget that they can dedicate to such efforts. However, there are many ways to market online that don’t cost a bundle.
You can start out with many low cost methods so that you are able to have money coming in. If you want to experiment with more expensive types of marketing you can do it later on. You can so this once you have profits in place that will provide you with the funding to do so without it being a burden.
You can market your small business by offering something for free. Now, you may be saying you are trying to make money so you have to charge for everything. What you will find though is that if you give items away though it gets people thinking.
They have a way to see what your quality is and what your approach is. When you can offer them value in that regard then they are definitely going to be encouraged to get the materials you are selling. The risk has been removed for them and that means more profits coming your way.
Learn how to inexpensively market your small business.