Here is a great photo from a friend on Facebook who is a Social Media Expert!
Quite funny but true. The best thing about this photo is that it shows the disconnect from most businesses when using Social Media Marketing. While we are not experts in Social Media Marketing we partner with several pro’s in this field when our clients need assistance. Most social media marketing is done incorrectly and used as a push device instead of a relationship tool.
Push Device: Buy my stuff, buy my stuff, buy my stuff
Relationship Tool: Hey this is cool check it out, How can we add value to your life, Here is a neat thing about our product or service
So when you are looking to do some Social Media Marketing make sure you consult the photo above to ensure your Social Media Marketing success.
SEO help seeking rookies often wonder about why blogs are important. The answer lies in the following facts:
Blogs can help in driving traffic to your website. How? Search engines value information and when you upload SEO laden posts, you increase your chances of being found by people looking for information related your niche area.
There are various free blog-hosting sites where you can post your blogs and generate backlinks for your business website. This means from an SEO help perspective it is not just advantageous to build a blog section on your website, but also make posts on other sites featuring guest blogs.
Search engines also value websites that are updated regularly and a blog section will give you that opportunity. Posting a blog on your website once or twice a week will help in getting you better search page rankings.
Blogs can also help you build your brand value by allowing you to engage with your website visitors. These content pieces allow you to use a personal tone thus making it easier for you to establish a brand connect with your target market.
Such is the popularity of blogs that even social networks have come up with new features allowing you to post blogs. Whether it’s Facebook notes or actual blog sections on niche networks.
SEO help tips like the above should hopefully help you build your presence the in the competitive virtual world. Good Luck!
SEO help seeking newbies must remember the following points while creating their blogs:
Use 2-3 keyword related to your main keyword in your blog post. So, when conducting your keyword research remember to look for high search volume and low competition additional keywords related to your chosen keyword phrases. For example, let’s say your main keyword is ‘plumbing services’, now if while doing your keyword research you discover that “plumbing works” and “cheap plumbers” are also popular keywords, include the same in your blogs.
Always use the keyword phrase in the title. In fact it is a good idea to start the title with the keyword phrase for bests search results.
Make sure that your post is reader friendly. This means you should follow a style of using short paragraphs with adequate spacing in between, write in a point-by-point format, use bullet points and subheads wherever applicable.
Embedding videos in your blogs is also a great idea. It will help you connect with your readers better. The good thing is that recording web-videos doesn’t require much investment. All you need is a webcam to get you going.
Always always use high search volume keywords as your tags and remember to insert at least 5-6 in each post.
To get your blogs maximum exposure, add your blog’s weblink to your e-mail signature, post the links to your latest updates on your social networks and social bookmarking sites.
SEO help for blog writing tips like these will help you get noticed in the virtual world faster! Good luck!
SEO help seeking beginners should first focus on learning SEO concepts instead of trying to dive into the deep end right away!
So, if you are new to the world of SEO the first thing that you must know is how do search engines work? No, I can’t give you the exact answer to this question. I’d be a billionaire if I knew the exact algorithm. But, what I can do is explain the basic criteria.
A search engine’s job is to return the most accurate and credible results in response to a query. Search engines do this by crawling through billions of pages on the Internet and picking out the ones that match the query the best.
This ‘best’ in influenced by two main factors:
Is the content relevant?
Is the page credible?
Now, SEO help here means making sure that the content of your website/article seems relevant to the search engine. This is where ‘keywords’ come in!
Keywords are the phrases that are included in the query. So you as a SEO expert must find out what keywords are popular in your niche area through simple tools like Google adwords and the incorporate the same in your content as per SEO patterns (I will discuss more about SEO patterns later).
Like in the real world credibility in the virtual world too is established if authoritative or respected sources vouch for a business. These sources are high page rank websites. So, in order to establish your credibility you must find ways to get backlinks from valuable websites. This can be done by article marketing and by investing in reputed backlink-building services.
SEO help is not difficult to find, if you approach the task in a step-by-step and systematic way. Good Luck!
Marketing solutions for backlink building can get confusing thanks to the huge number of options available. What’s even more mind boggling is perhaps the huge rate difference between backlink building services. There are sites like Fiverr where you’ll find gigs for building a 1000 or more backlinks for less the $5 and then there are services that demand as much $2-3 per backlink. The question now is how do you choose?
Well, the choice will be easier once you have a clear understanding of quality backlinks.
Every website has a certain standing with search engines. Those with high page ranks are considered more authoritative. So, it isn’t the quantity that really matters but the number of backlinks that you have on these quality websites that will influence your search engine rankings.
This is not to say that quantity does not matter. The more the number of sites and blogs that link to you the better it is. However, you will get results (in terms of better ranking) if these websites enjoy high page ranks.
Backlinks on .gov and .edu sites are believed to be valuable as well.
Another important point that you must remember when it comes to backlinks is that genuine ones are always better than those embedded in spam comments. Article and blog marketing therefore are the best strategies for backlink building.
There are paid services that allow you make regular blogs to their high page rank blogs. They keep certain amount of editorial control of course, and that is more a pro than a con. Sites that are particular about the quality of the content that goes up on them are usually able to maintain their good standing among search engines.
Marketing solutions for backlink building are not that complicated, what you really need is access to objective and authentic information. Good Luck!
Search marketing 101 includes careful keyword research. This doesn’t mean that you have to spend hundreds of dollars on keyword research! All you need is the right information:
Long tail keywords are better then one word ones: ‘Long tail keywords’ is a slightly technical term for two or three word phrases. These make good keywords, as most people tend to enter phrases instead of single keywords as their search strings. Also using longer keywords will narrow down the search criteria, thus making the keyword less competitive.
Low-competition keywords are the best ones: Highly competitive keywords are also among the most searched ones. However, targeting these keywords will also mean pushing yourself in an extremely competitive stream where you are likely to either drown or be forgotten. Therefore choosing keywords that display low competition levels but good search volumes (1000 or more is a good idea).
Focus on your target market: An important search marketing 101 point is that you must take the local slang and language into account while choosing your keywords, if you are planning to target a particular market. For example, Australians and Americans may use different words strings to search for certain information. Therefore it is important to enter the correct local settings in your search criteria.
Think like your target market: To come up with the best keywords you must slip into the shoes of the people you are targeting. When you start your keyword research you will have to enter a phrase or two in the search box and only then will any tool give you related suggestions and statistics. The key therefore is to come up with good search phrases. The best way to do the same is to make a list of the words and phrases that your target market might look for. For example, if you sell clothes for plus size women, think of words that plus size women are likely to enter while looking for information about the most flattering and affordable clothes for themselves.
Search marketing 101 will produce incredible results if you follow the right steps. Good luck!
Focused online marketing for e-commerce websites would include specific campaigns designed to boost product sales. In all honesty, you can use the same basic strategies that you would in the offline world, only with a bit of a virtual twist!
The first thing to do is to spread the word. Now, e-mail newsletters are known to be excellent tools for doing the same. If you have subscriber list, great! If you don’t, you can start building it, by creating an optin form on your site and offering a free gift (like an e- book, discount coupon, promo code), etc, to those who share their e-mail details with you.
You will find social media posts and forums quite useful for spreading awareness about your business. The key question here is what kind of content should you use to let people know you exist?
Going by simple psychology, people will only pay attention to your announcement if it contains something of interest to them. So, if you only say something like you have opened a new online gadget store, your post is likely to be ignored. But, if you created posts saying that you are giving away discount coupons to people who register on your website till a certain date, you are likely to grab your target market’s attention.
Focused online marketing can also be done through referral marketing. We will be discussing key pointers for launching your own referral marketing campaign in the next post.
Marketing solutions for a new business need to focus on two key elements: Get Exposure- Get Traffic.Of course brand building is important, but that will only come in after you have accomplished the first two tasks.
Exposure essentially means letting people know that you have arrived. Social media forums and press releases are a great way to do the same. We have already discussed fan page building in a previous post, so today I’ll focus on press releases as marketing solutions.
The problem that most new businesses face with press releases is rejection for “no real news” value. Unless, you pay big bucks to press release distribution companies your chances or rejection are high. Of course, if you have something of real news value, then you are likely to get better results.
To maximize your chances of getting exposure I would recommend posting your news releases on document sharing sites as well the friendly press release posting ones like the following:
Coming to traffic building marketing solutions, links posted in press releases will help you generate hits. Other than that your best option is article marketing. For this you may either opt for article submission software or hire someone to upload your articles manually. The latter usually promises better results, however, it can be a little expensive. Having said that it isn’t hard to find people who will post to 40-50 articles a week for about $10 on buyer-contractor forums like odesk.
Marketing solutions through backlink building are offered by several web based companies today. The problem of plenty may make your choice a little difficult. But, if you stick to the rule of slow and steady vs. backlink blasts, you will be able to make the right choice. Services that offer to build backlinks through blog posts at steady and consistent pace will get you good results.
Search Marketing 101 in the simplest terms is about driving traffic to your website through organic searches.
Now, it may sound complicated at the outset, but if you break down the task into simple and doable steps, you won’t find the job too difficult:
Make a list of phrases or words that you think people would enter when looking for information related to your business. Remember; don’t fall into the trap of using single words as keywords. You usually, don’t enter a single word when you are looking for certain info, do you? Then why would your target market do it?
Also, long tail keywords or phrases that consist of two to four words usually have far lesser people competing for them than shorter keyword phrases.
The next thing to do in search marketing 101 is to check for the statistics of these keywords on tools like Google keyword research tool, ranktracker, etc.
Shortlist keywords that are used in at least a 1000 global searches and rate low or medium in terms of competition levels.
Now, you have the exact set of keywords that you need to create backlinks, search engine optimize your website and focus your article marketing efforts on. In laymen terms this means, you should use one keyword each from this list to optimize each page of your website. Get articles created around those keywords and use these keywords in your comment posts and embed links to your website in them.
Search marketing 101 truly isn’t technical or complicate; the right approach can get you phenomenal results!
Social media is the latest and fastest growing tool of communication. Consequently, if used well, it can become an easy way to establish your brand far and wide. These are a few obvious advantages of using social media to promote your brand:
What you need to remember though is that social media can be a double edged sword. The fact that it has the potential to spread awareness about your brand very far, very quickly, means that you need to be especially careful about what you want people to know about your brand. Make sure you are consistent and focused when telling people about the brand. If you write self-serving content, it is more likely to damage you and your brand’s reputation in the long run.
Also since social media is a much more intimate medium it is more conducive to forming long lasting relationships with prospective clients. As with every other relationship, honesty is the foundation of this one as well. Thus, you must make sure that your brand comes across as genuine and real. This doesn’t mean that you have to openly advertise your business vulnerabilities, but create realistic expectations and always give your customers/clients the advice that is in their best interests.
Social media can also be used as a powerful tool to interact and network with other competitors as well as market leaders in the same field. In fact these sites can also prove to be excellent platforms for finding businesses’ for cross promotion ventures. For instance, let’s say you run a toy store, you may be able to get into a cross promotion arrangement with a company or designer who sells children’s apparels, provided both of you cater to the same client base.