Where to get SEO help is the key for your website to gain the audience and traffic that will make it into a money making business. SEO means search engine optimization. To elaborate further, SEO means your site will pop up whenever your target audience types them on search engines like Google, Yahoo, etc.
It doesn’t matter if your website is full of flashing colors, has the greatest animation or web content. If you do not know how to drive traffic into it, you will be buried by the millions of websites operating in the World Wide Web.
So, the answer to your problems is to get SEO help. The question is, where? Of course like anything, you can try to learn how to be an SEO professional off of the Internet. Or you can enrol in a marketing school. Training courses are your best bet in learning the trade of SEO. Self studies can only get you so far but there are SEO help applications that you can purchase or download so you can utilize these marketing tools in your website.
Just make sure that you try to learn from the best SEO professional. Frankly, training courses are your best option because you need to learn updated SEO help techniques. It takes years of practice to be a real expert and expediting your studies will mean you can capitalize on it earlier. Another option is to search for SEO companies or professionals for hire like Expanding Profits. It should be easier and if you pay attention to them, you can learn a lot of things along the way.
These professionals will help you set up your site so that your target market will know that you exist. SEO help knowledge is a great skill to learn because not only can you help your own online business, you can also help other businesses market their own – for a price of course. It is a win-win situation for you – regardless of how you get your SEO skills.
Website promotion is an essential element of developing your brand value online. If you are an SEO rookie then here are a few top tips that you might find useful:
Get your website listed in the ‘Open Directory Project’-Dmoz. It is one of the most respected web directories on the Internet and it is believed the Google places high value on it. Getting accepted to the directory, however, can take a lot of time.
Try the ‘free hug’ policy. In the online world it means sharing relevant information without any ulterior motive. You can post on forums, discussion boards and social media platforms. How does that help? For one, it will help you build credibility in the online world and second; your kindness will come back to you when you post questions. An important point to remember here is that you must focus on two or three forums/networks, so that you can establish a presence there through regular posts.
Posting client feedback on your website can help you establish a better brand value as well. When people read positive reviews about your services/products, they will feel more confident about engaging with you.
Google places is also a brilliant tool for promoting you website. List your business with Google places and the chances of your website showing up in relevant local searches will go up.
Website promotion tips like the ones listed above will help you get noticed in the competitive virtual world, even if you are an absolute beginner when it comes to SEO.
SEO help seeking newbies often wonder about content writing ideas and how to come up with the most interesting subjects to write about. If you are in same situation as well, you may find the following tips useful:
Write the name of your niche area + articles in Google and the search engine will throw up several articles that you can draw ideas and inspiration from.
Base your articles on popular keywords, no matter how competitive they are. However when it comes to optimizing the content for better search engine rankings, choose the less competitive but reasonably popular keywords.
For example, let’s say you run an herbal products business and your keyword research tells you that ‘weight loss herbs’ is the most popular keyword in your niche. Now, that should be the subject of most of your articles. However, when it comes to search engine optimizing the article, you should choose similar keywords that are less competitive, let’s say ‘herbs for weight loss”, for example.
Put a blog alert on Google using the keywords you are targeting. It will help you keep track of the new content being generated in your niche and will help you come up with ideas to write new articles.
SEO help related to content development can help you gain visibility faster. The tips listed above will hopefully help you up your game when it comes to online marketing.
If you are new to content development, then here are a few things you must keep in mind:
The heading should be attention grabbing and catchy. It doesn’t take a lot of effort to hit the back button, so you must start drawing the reader in from the very first word. Most people on the net look for tips and suggestions for something, so a heading that incorporates something like, “top tips”, “best tips” ,etc, usually works well.
You should be able to connect with the reader with your opening paragraph. This means that the person reading your article/blog must get the assurance that you understand their issue or problem and have made a genuine effort to offer them relevant information.
If the focus of content development for you is to promote a product or business, remember that subtlety is the key. People reading your articles should feel that your primary objective is to share information with them. The best way to promote your business is to embed a link to your website in your primary keyword (provided that is the keyword you want to get your business site ranked for).
Write short 3-4 line paragraphs, this will make your article easier to read. If you are writing a longer piece (500 words or more) ensure that you make frequent use of bullet points and subheads.
Content development for rookies is not difficult. All you need are decent language skills, the willingness to research for information and an awareness of basic article writing tips like the ones mentioned above.
SEO help seeking rookies often wonder about why blogs are important. The answer lies in the following facts:
Blogs can help in driving traffic to your website. How? Search engines value information and when you upload SEO laden posts, you increase your chances of being found by people looking for information related your niche area.
There are various free blog-hosting sites where you can post your blogs and generate backlinks for your business website. This means from an SEO help perspective it is not just advantageous to build a blog section on your website, but also make posts on other sites featuring guest blogs.
Search engines also value websites that are updated regularly and a blog section will give you that opportunity. Posting a blog on your website once or twice a week will help in getting you better search page rankings.
Blogs can also help you build your brand value by allowing you to engage with your website visitors. These content pieces allow you to use a personal tone thus making it easier for you to establish a brand connect with your target market.
Such is the popularity of blogs that even social networks have come up with new features allowing you to post blogs. Whether it’s Facebook notes or actual blog sections on niche networks.
SEO help tips like the above should hopefully help you build your presence the in the competitive virtual world. Good Luck!
Content development is among the top 3 online marketing needs for most small businesses. Considering that the Internet is like a treasure trove of information, everyone wants to add their own bit of info and gain leverage from it.
If you are a small business owner wondering what kind of content should you be focusing on? Well, then here are some useful suggestions for you:
Don’t fall into the trap of creating promotional content only, it puts people off. Instead, do a keyword research on one of the many free keyword tools available and find out what phrases and words do people use to look for information in your niche area. These should give you an idea of what subjects to focus on in your articles and blogs.
If you do not have the time and/or ability to create great content yourself, you may outsource it. However, remember not to get tempted by ‘half a dollar’ prices. In all probability a very low price would mean below average content.
Another important thing to keep in mind is that the content that you post online must be original. If its copied chances are that either high PR directories won’t accept it and in case they do and someone reports it later, your account may be banned.
In case you have outsourced content and want to check the authenticity of what you have received. Running it through Copyscape premium and/or Plagium deep search is a good idea. Both are paid services, but their rates are quite nominal.
Content development is not as challenging as it may seem to Internet marketing rookies. Basic knowledge of what will work and what is not acceptable, as online content will help you make the right decisions.
Search marketing 101 includes careful keyword research. This doesn’t mean that you have to spend hundreds of dollars on keyword research! All you need is the right information:
Long tail keywords are better then one word ones: ‘Long tail keywords’ is a slightly technical term for two or three word phrases. These make good keywords, as most people tend to enter phrases instead of single keywords as their search strings. Also using longer keywords will narrow down the search criteria, thus making the keyword less competitive.
Low-competition keywords are the best ones: Highly competitive keywords are also among the most searched ones. However, targeting these keywords will also mean pushing yourself in an extremely competitive stream where you are likely to either drown or be forgotten. Therefore choosing keywords that display low competition levels but good search volumes (1000 or more is a good idea).
Focus on your target market: An important search marketing 101 point is that you must take the local slang and language into account while choosing your keywords, if you are planning to target a particular market. For example, Australians and Americans may use different words strings to search for certain information. Therefore it is important to enter the correct local settings in your search criteria.
Think like your target market: To come up with the best keywords you must slip into the shoes of the people you are targeting. When you start your keyword research you will have to enter a phrase or two in the search box and only then will any tool give you related suggestions and statistics. The key therefore is to come up with good search phrases. The best way to do the same is to make a list of the words and phrases that your target market might look for. For example, if you sell clothes for plus size women, think of words that plus size women are likely to enter while looking for information about the most flattering and affordable clothes for themselves.
Search marketing 101 will produce incredible results if you follow the right steps. Good luck!
Marketing solutions for a new business need to focus on two key elements: Get Exposure- Get Traffic.Of course brand building is important, but that will only come in after you have accomplished the first two tasks.
Exposure essentially means letting people know that you have arrived. Social media forums and press releases are a great way to do the same. We have already discussed fan page building in a previous post, so today I’ll focus on press releases as marketing solutions.
The problem that most new businesses face with press releases is rejection for “no real news” value. Unless, you pay big bucks to press release distribution companies your chances or rejection are high. Of course, if you have something of real news value, then you are likely to get better results.
To maximize your chances of getting exposure I would recommend posting your news releases on document sharing sites as well the friendly press release posting ones like the following:
Coming to traffic building marketing solutions, links posted in press releases will help you generate hits. Other than that your best option is article marketing. For this you may either opt for article submission software or hire someone to upload your articles manually. The latter usually promises better results, however, it can be a little expensive. Having said that it isn’t hard to find people who will post to 40-50 articles a week for about $10 on buyer-contractor forums like odesk.
Marketing solutions through backlink building are offered by several web based companies today. The problem of plenty may make your choice a little difficult. But, if you stick to the rule of slow and steady vs. backlink blasts, you will be able to make the right choice. Services that offer to build backlinks through blog posts at steady and consistent pace will get you good results.
Marketing solutions and FB applications are two subjects that a lot of small businesses have been seeking answers too. Facebook applications especially have aroused a lot of interest in the online marketing sphere. So, here’ some key info that will help you select the best ones for your business:
Notes- These are like mini blogs that can help you promote your business by sharing informative and interesting original content with your Facebook contacts.
Rate Points Reviews and Testimonials- This application allows you to display your satisfied clients/customers reviews on your Facebook page and generates a rating for your services.
Slideshare- This application allows you to share slides and presentations with your community members and fans. It’s an excellent application to make your fanpage more interactive.
Wildfire apps- These apps will help you run contests on Facebook at affordable rates. It offers multiple contest options including, quiz contests, sweepstakes, etc.
Tabsite- Through this application you can create multiple tabs on your fanpage and create a mini website.
Eventbrite- This is a great Facebook app for promoting your company’s events and other promotional activities. It also allows you distribute tickets through it.
Networked Blogs- The application will allow you to link your blog to Facebook page, thus saving you from the extra hassle of updating your page every time you update your blog.
These are just a few examples. The list of Facebook applications that small businesses can use as marketing solutions is huge! Keep track of this blog for more information on fb apps.
Marketing solutions can yield excellent results as long as you choose to employ the right strategies. Good luck!
Marketing solutions for small businesses need to be economical yet effective. This means you need to choose the platforms for marketing your business very carefully! The good news is that in the online world, it isn’t too difficult to find a platform that caters to your niche market.
One of the key marketing solutions that can do wonders for any small business is- Giveaways! Yes just like the real world, you can create giveaway campaigns the virtual world too and what’s even better is that you can narrow down your market and target people who are most likely to respond positively to your efforts.
So, for example, if you run a business where the target customers are mothers and homemakers, you may get in touch with blogs that enjoy the readership of this group and tie up with them to organize a giveaway campaign for their readers or you may even offer discount coupons for your products and services through them. Most blogs charge anywhere between $30-50 a month for these kind of marketing solutions.
Organizing a contest through such blogs and giving away your products or services, as prizes, is also an excellent way to generate a buzz about your business. Again the cost of such contests isn’t too hard on the pocket. Facebook too is an excellent medium to organize contests. The rules are quite strict, but once you get permission, you can buy an online application and put together a one-week contest for as little as $15-20!
Marketing solutions today are all about innovation, creativity and strategizing. There are plenty of low-cost, high value options available in the virtual world; you just have to be smart enough to choose the best.
Online marketing information can help you understand your market better and develop products and services that your customers and prospects want.
Social media can be your best tool for collecting online marketing information in a hassle-free and cost effective manner. All you need to do is to monitor them regularly, or to put it in SEO terms, set up social media listening stations.
How do you do that? Well, here are some simple tips:
Spend at least 10 minutes everyday reading through discussions on social media forums related to your niche area. For example, if you own a women’s wear boutique, monitor discussions on fashion, office-wear, etc, in social media communities dedicated to similar topics.
Initiate social media discussions on subjects related to your niche area in relevant communities. So, if you run a toy store, for instance, start a discussion about the most popular toys among children and write a little bit about your child’s (if you have one) favorite toy in parenting forums. This will work as an excellent strategy for collecting online marketing information.
Visit your competitors’ fan pages on Facebook or twitter account and spend at least 5-10 minutes everyday catching up on what their customers are saying. Also keep a close on social media initiatives started by your competitors as well as the most successful businesses operating in your niche area.
Online marketing information is not difficult to gather, as long as you follow the right strategies.
SEO Content Development has had many faces, especially over the last couple of years when it was most explored and mastered. There were many theories on how to correctly optimize websites and content; and there are still a good many so-called techniques for effective SEO.
But what are the SEO Content Development techniques that really work? To understand Search Engine Optimization, you must think from several different perspectives, including the search engine robots. If you can understand how the dynamics of websites, keywords and search engines work, and how one needs the other, it will be easier for you to perfect SEO Content Development.
Contrary to popular belief, keyword density and volume does do the trick, though it will help if you place them strategically. Keyword density is just one factor of effective SEO Content Development; along with this method, you must be mindful of creating Meta Tags and descriptions.
Understand that the search engines are not humans; even if they are capable to some extent of thinking like people, the fact is, they’re not. So with this in mind, realize that the search engine robots speak a different language from what people do. These engines read different messages and patterns from what we normally read and comprehend.
SEO Content Development is not too complicated if you learn how to speak and decode the Web’s language and the search engines’ data processing. You begin by increasing your knowledge in HTML and scripts. Practice Meta Tag and Description Writing and you’ll be surprised how easy it will be eventually, to decipher what the search engines are most likely to recognize and find.
In the subsequent blogs, I will be revealing more about search engine language, so that you can enhance your Website’s performance and credibility.
Internet Marketing Promotion Ideas Internet marketing promotion is one of the most cost-effective ways of expanding your customer base. For small businesses, especially, Internet marketing is an excellent way to establish a brand image within a limited budget. The following are two little known but effective Internet marketing promotion ideas:
Low competition Long Tail Keywords: Long tail keywords are 3-4 word phrases. These keywords work well from SEO perspective, as they are likely to get you better results. Let’s take a simple example, say you run an online fashion store and if you choose a single word like “Fashion” as your keyword, then you are likely to face a lot of competition. However, if you were to choose a long tail keyword like ‘Fashion Tips For Women’, you are likely to get better results quickly as the competition will be less. Ideally, you should choose a long tail keyword with over 1000 monthly searches.
Niche Network Marketing: There are social networks and there are niche social networks. The latter are those that are focussed on common interests, professions, geographical areas, age groups, etc. Baby-boomer, young entrepreneur, parenting, music and books based social networking sites are examples of these niche networks. They are excellent platforms for marketing as they offer entrepreneurs their target customer bases on a platter. For example, let’s say you run a small plumbing business, community based social networks in your target region would be the best platforms for you to market your services.
Internet marketing promotion ideas can help you turn around your small business. So, if you haven’t explored virtual world marketing options, it’s time you started.
Paid advertising is the best way to grab eye-balls and drive traffic to your website. But do all forms advertising work for you? And work in the best way for you? Read on to find out the ideal methods of paid advertising that will give you a bigger bang for your buck.