SEO help is something you must consider if you want your site to appear at the top of popular search engines. This is why you must be prepared to spend a little for your site to grow. However, if you’re a small-time business owner or are just starting out online, spending on SEO might seem like too much of an overhead.
In case you don’t want to outsource your SEO and online marketing work, it is a good idea to invest in some quality DIY SEO ebooks. Other than writing articles and coding, most of the SEO tasks can be accomplished with some basic knowledge. These include social media marketing, blog commenting, article posting, etc.
Fortunately, there are a lot of free tools and programs on the Internet that can help you with regards to SEO as well. You may want to avail of free services for starters, then upgrade your account once you’re familiar with the different tools. Many SEO services also have trial periods. If you’re unsure about which product is the best, this is a great way of testing out which product is easiest to use.
After months of working on SEO, you’ll find yourself taking a liking to certain products and services. SEO help that goes hand in hand with your personal goals and style will become your most treasured assets.
SEO help on a budget is not difficult to get, thought you will need to make a higher time investment in order to save money.
SEO help can be found all over the Internet even without effort on your part. SEO has become such a huge online industry that people are starting to make a profit out of teaching SEO to others. However, how do you know which ones are genuinely going to put you to the top and which ones are just fakes?
If you’re going to seek help from a SEO company, make sure you read testimonials from their previous customers and websites they’ve handled. If they’re unable to give you access to signed and verifiable feedback, you should look elsewhere.
Second, if you search for their company on a search engine, they should at least be easy to find. After all, how can they help you stay on top if their own website can’t get on the front page of search engines?
Third, be wary of a company that quotes a price way below the market rate. Remember there are no free lunches and excessive discounts are usually given to make up for lack of something.
Four, ask the SEO Company for a result check sheet against which you can measure the success of their efforts.
True masters of SEO are proud of their work and legit ones are bound to be popular online. SEO help from companies or professionals can help your site greatly, so choosing where to get help from is a decision that must not be taken lightly.
In need of SEO help? Are the results of your search marketing campaign far below the mark? Here are two simple facts that you may be overlooking
1.Missing keywords in the Universal Resource Locator is a common practice. To jump at the keywords present in the content but ignore the Universal Resource Locator (URL) right at the top of the page. This simple yet significant step can make all the difference in a site’s search engine ratings. Also, it is common knowledge that having the keywords present in these URL fetches better viewership.
You can’t do much about this if you have already chosen your domain name, unless you are willing to shift your site to a more SEO friendly name. Your other option is to make sure that you insert the keyword you are targeting in the website’s tagline. This will help you offset some of the disadvantages of not having the keyword in your URL.
2.Lack of focus on the apt and correct keywords –Search engines are programmed to function only on the results generated by the inserted keywords. They are bereft of any intelligence stemming from language skills or any implication of the keywords. They simply filter the same words from their database and produce the results in seconds on a sequence of prioritization.
Having said that, you must make sure that you pay attention to language as well, or even top search engine rankings won’t help you retain the traffic you receive.
SEO help tips based on rock solid fundamentals of search engine marketing will help you take your business page right at the top of Google and other search engines. So, before you start working on your SEO campaign, make sure you get your basics right.
Search engine marketing is something that’s easy to get into, but difficult to master. This is because no matter how long you’ve been in the industry, each success still comes after an arduous trial and error process. However, there are secrets to SEM success, and listed below are the top two secrets to make sure you reach your goals with minimum hassle and the least amount of time.
Once you’ve picked your particular niche, make sure to check on how your competition is doing. There are hundreds of SEM-related tools like Alexa, Rankbuilder, etc that will tell you the amount of traffic a particular site is getting and how it’s doing in search engines. Some of these tools might seem like spying to you, but by knowing how well your competition is faring, you can adjust your strategies accordingly.
The second thing you have to remember about search engine marketing is that there are no definite rules. Search engines change their schematics and calculations often and if you’re ranking high on search engines today, it won’t last forever. The key is to develop a multi-pronged strategy, instead of focusing on only one rank building tool. So, if you have been doing article marketing only, its time you added social media marketing and focused backlink building to your tool kit!
Search engine marketing if done right, can truly do wonders for your business, be it brand building or expanding customer base.
SEO help seeking rookies often wonder about why blogs are important. The answer lies in the following facts:
Blogs can help in driving traffic to your website. How? Search engines value information and when you upload SEO laden posts, you increase your chances of being found by people looking for information related your niche area.
There are various free blog-hosting sites where you can post your blogs and generate backlinks for your business website. This means from an SEO help perspective it is not just advantageous to build a blog section on your website, but also make posts on other sites featuring guest blogs.
Search engines also value websites that are updated regularly and a blog section will give you that opportunity. Posting a blog on your website once or twice a week will help in getting you better search page rankings.
Blogs can also help you build your brand value by allowing you to engage with your website visitors. These content pieces allow you to use a personal tone thus making it easier for you to establish a brand connect with your target market.
Such is the popularity of blogs that even social networks have come up with new features allowing you to post blogs. Whether it’s Facebook notes or actual blog sections on niche networks.
SEO help tips like the above should hopefully help you build your presence the in the competitive virtual world. Good Luck!
SEO help tools for small businesses include cost-effective and easy to use programs/techniques that can help businesses establish their online presence. Some of the most recommended ones are:
Backlink checkers: Enter backlink checker on Google and it will throw up several free services that can count your backlinks as well those of your competitors. Backlinks, as I discussed previously play a crucial role in determining your site’s search engine rankings.
Keyword tools: Tools like Google adwords, wordtracker based keyword tools, etc, can help you come up with most effective keywords for your SEO campaign. While Google adwords is a free tool, most of the others offer free trials.
Keyword density checkers: These tools crawl over the given URLs to calculate a page’s keyword density. This tool is vital as over optimization can lead to penalization and not optimizing your website enough will lead to poor search engine results.
Traffic Monitoring tools: Tools like Google analytics and Statcounter can generate detailed web-traffic reports for you including, keyword performance, time spent on the site, visitor demographics, download activity, etc.
Alexa.com: The tool can help you monitor your overall performance in terms of countrywide visitor demographics, website speed, most used keywords that lead to your site, etc. The same free tool can also be used to monitor your competitor’s performance.
SEO help tools like the ones suggested here can help you fine-tune your search engine campaign with minimal investment. So, go ahead and use them to your best advantage!
SEO help for small businesses essentially involves the following areas:
Keyword analysis: This means choosing low or medium competition but high search volume keywords. An important point to remember though is that you should choose the keywords that your site can justify. For example, let’s say you have a plumbing business; choosing generic ‘home services’ keyword will not be the best strategy for you. The idea here is to choose keywords that your prospective customers are likely to use while searching for your business.
Content writing: Search engine rankings are largely dependent on content. SEO content, however, requires strategizing and planning. Other than using keywords appropriately in content, it is important to make sure you upload the content in the right places. The best SEO help advice here would be: create a blog section on your website and upload keyword enriched content regularly, upload articles and blogs in high PR blogs and article directories, create press releases and upload the same to document sharing sites and press release distribution websites.
Social Media Marketing: Facebook, LinkedIn and Twitter are the three main social networks that businesses today are concentrating on. However, in addition to that you can also market your business on smaller niche based networks. The key things to do here are: set up a business page, join groups related to your area of operation, expand your network by interacting with other members of through discussion boards.
SEO help is not difficult to find as long as you do your research well.
Search marketing 101 includes careful keyword research. This doesn’t mean that you have to spend hundreds of dollars on keyword research! All you need is the right information:
Long tail keywords are better then one word ones: ‘Long tail keywords’ is a slightly technical term for two or three word phrases. These make good keywords, as most people tend to enter phrases instead of single keywords as their search strings. Also using longer keywords will narrow down the search criteria, thus making the keyword less competitive.
Low-competition keywords are the best ones: Highly competitive keywords are also among the most searched ones. However, targeting these keywords will also mean pushing yourself in an extremely competitive stream where you are likely to either drown or be forgotten. Therefore choosing keywords that display low competition levels but good search volumes (1000 or more is a good idea).
Focus on your target market: An important search marketing 101 point is that you must take the local slang and language into account while choosing your keywords, if you are planning to target a particular market. For example, Australians and Americans may use different words strings to search for certain information. Therefore it is important to enter the correct local settings in your search criteria.
Think like your target market: To come up with the best keywords you must slip into the shoes of the people you are targeting. When you start your keyword research you will have to enter a phrase or two in the search box and only then will any tool give you related suggestions and statistics. The key therefore is to come up with good search phrases. The best way to do the same is to make a list of the words and phrases that your target market might look for. For example, if you sell clothes for plus size women, think of words that plus size women are likely to enter while looking for information about the most flattering and affordable clothes for themselves.
Search marketing 101 will produce incredible results if you follow the right steps. Good luck!
Search Marketing 101 in the simplest terms is about driving traffic to your website through organic searches.
Now, it may sound complicated at the outset, but if you break down the task into simple and doable steps, you won’t find the job too difficult:
Make a list of phrases or words that you think people would enter when looking for information related to your business. Remember; don’t fall into the trap of using single words as keywords. You usually, don’t enter a single word when you are looking for certain info, do you? Then why would your target market do it?
Also, long tail keywords or phrases that consist of two to four words usually have far lesser people competing for them than shorter keyword phrases.
The next thing to do in search marketing 101 is to check for the statistics of these keywords on tools like Google keyword research tool, ranktracker, etc.
Shortlist keywords that are used in at least a 1000 global searches and rate low or medium in terms of competition levels.
Now, you have the exact set of keywords that you need to create backlinks, search engine optimize your website and focus your article marketing efforts on. In laymen terms this means, you should use one keyword each from this list to optimize each page of your website. Get articles created around those keywords and use these keywords in your comment posts and embed links to your website in them.
Search marketing 101 truly isn’t technical or complicate; the right approach can get you phenomenal results!