SEO help can be found all over the Internet even without effort on your part. SEO has become such a huge online industry that people are starting to make a profit out of teaching SEO to others. However, how do you know which ones are genuinely going to put you to the top and which ones are just fakes?
If you’re going to seek help from a SEO company, make sure you read testimonials from their previous customers and websites they’ve handled. If they’re unable to give you access to signed and verifiable feedback, you should look elsewhere.
Second, if you search for their company on a search engine, they should at least be easy to find. After all, how can they help you stay on top if their own website can’t get on the front page of search engines?
Third, be wary of a company that quotes a price way below the market rate. Remember there are no free lunches and excessive discounts are usually given to make up for lack of something.
Four, ask the SEO Company for a result check sheet against which you can measure the success of their efforts.
True masters of SEO are proud of their work and legit ones are bound to be popular online. SEO help from companies or professionals can help your site greatly, so choosing where to get help from is a decision that must not be taken lightly.
Search engine marketing is something that’s easy to get into, but difficult to master. This is because no matter how long you’ve been in the industry, each success still comes after an arduous trial and error process. However, there are secrets to SEM success, and listed below are the top two secrets to make sure you reach your goals with minimum hassle and the least amount of time.
Once you’ve picked your particular niche, make sure to check on how your competition is doing. There are hundreds of SEM-related tools like Alexa, Rankbuilder, etc that will tell you the amount of traffic a particular site is getting and how it’s doing in search engines. Some of these tools might seem like spying to you, but by knowing how well your competition is faring, you can adjust your strategies accordingly.
The second thing you have to remember about search engine marketing is that there are no definite rules. Search engines change their schematics and calculations often and if you’re ranking high on search engines today, it won’t last forever. The key is to develop a multi-pronged strategy, instead of focusing on only one rank building tool. So, if you have been doing article marketing only, its time you added social media marketing and focused backlink building to your tool kit!
Search engine marketing if done right, can truly do wonders for your business, be it brand building or expanding customer base.
SEO help seeking rookies often wonder about why blogs are important. The answer lies in the following facts:
Blogs can help in driving traffic to your website. How? Search engines value information and when you upload SEO laden posts, you increase your chances of being found by people looking for information related your niche area.
There are various free blog-hosting sites where you can post your blogs and generate backlinks for your business website. This means from an SEO help perspective it is not just advantageous to build a blog section on your website, but also make posts on other sites featuring guest blogs.
Search engines also value websites that are updated regularly and a blog section will give you that opportunity. Posting a blog on your website once or twice a week will help in getting you better search page rankings.
Blogs can also help you build your brand value by allowing you to engage with your website visitors. These content pieces allow you to use a personal tone thus making it easier for you to establish a brand connect with your target market.
Such is the popularity of blogs that even social networks have come up with new features allowing you to post blogs. Whether it’s Facebook notes or actual blog sections on niche networks.
SEO help tips like the above should hopefully help you build your presence the in the competitive virtual world. Good Luck!
SEO help tools for small businesses include cost-effective and easy to use programs/techniques that can help businesses establish their online presence. Some of the most recommended ones are:
Backlink checkers: Enter backlink checker on Google and it will throw up several free services that can count your backlinks as well those of your competitors. Backlinks, as I discussed previously play a crucial role in determining your site’s search engine rankings.
Keyword tools: Tools like Google adwords, wordtracker based keyword tools, etc, can help you come up with most effective keywords for your SEO campaign. While Google adwords is a free tool, most of the others offer free trials.
Keyword density checkers: These tools crawl over the given URLs to calculate a page’s keyword density. This tool is vital as over optimization can lead to penalization and not optimizing your website enough will lead to poor search engine results.
Traffic Monitoring tools: Tools like Google analytics and Statcounter can generate detailed web-traffic reports for you including, keyword performance, time spent on the site, visitor demographics, download activity, etc.
Alexa.com: The tool can help you monitor your overall performance in terms of countrywide visitor demographics, website speed, most used keywords that lead to your site, etc. The same free tool can also be used to monitor your competitor’s performance.
SEO help tools like the ones suggested here can help you fine-tune your search engine campaign with minimal investment. So, go ahead and use them to your best advantage!
SEO help seeking newbies must remember the following points while creating their blogs:
Use 2-3 keyword related to your main keyword in your blog post. So, when conducting your keyword research remember to look for high search volume and low competition additional keywords related to your chosen keyword phrases. For example, let’s say your main keyword is ‘plumbing services’, now if while doing your keyword research you discover that “plumbing works” and “cheap plumbers” are also popular keywords, include the same in your blogs.
Always use the keyword phrase in the title. In fact it is a good idea to start the title with the keyword phrase for bests search results.
Make sure that your post is reader friendly. This means you should follow a style of using short paragraphs with adequate spacing in between, write in a point-by-point format, use bullet points and subheads wherever applicable.
Embedding videos in your blogs is also a great idea. It will help you connect with your readers better. The good thing is that recording web-videos doesn’t require much investment. All you need is a webcam to get you going.
Always always use high search volume keywords as your tags and remember to insert at least 5-6 in each post.
To get your blogs maximum exposure, add your blog’s weblink to your e-mail signature, post the links to your latest updates on your social networks and social bookmarking sites.
SEO help for blog writing tips like these will help you get noticed in the virtual world faster! Good luck!
Search marketing 101 includes careful keyword research. This doesn’t mean that you have to spend hundreds of dollars on keyword research! All you need is the right information:
Long tail keywords are better then one word ones: ‘Long tail keywords’ is a slightly technical term for two or three word phrases. These make good keywords, as most people tend to enter phrases instead of single keywords as their search strings. Also using longer keywords will narrow down the search criteria, thus making the keyword less competitive.
Low-competition keywords are the best ones: Highly competitive keywords are also among the most searched ones. However, targeting these keywords will also mean pushing yourself in an extremely competitive stream where you are likely to either drown or be forgotten. Therefore choosing keywords that display low competition levels but good search volumes (1000 or more is a good idea).
Focus on your target market: An important search marketing 101 point is that you must take the local slang and language into account while choosing your keywords, if you are planning to target a particular market. For example, Australians and Americans may use different words strings to search for certain information. Therefore it is important to enter the correct local settings in your search criteria.
Think like your target market: To come up with the best keywords you must slip into the shoes of the people you are targeting. When you start your keyword research you will have to enter a phrase or two in the search box and only then will any tool give you related suggestions and statistics. The key therefore is to come up with good search phrases. The best way to do the same is to make a list of the words and phrases that your target market might look for. For example, if you sell clothes for plus size women, think of words that plus size women are likely to enter while looking for information about the most flattering and affordable clothes for themselves.
Search marketing 101 will produce incredible results if you follow the right steps. Good luck!