Here is a great photo from a friend on Facebook who is a Social Media Expert!
Quite funny but true. The best thing about this photo is that it shows the disconnect from most businesses when using Social Media Marketing. While we are not experts in Social Media Marketing we partner with several pro’s in this field when our clients need assistance. Most social media marketing is done incorrectly and used as a push device instead of a relationship tool.
Push Device: Buy my stuff, buy my stuff, buy my stuff
Relationship Tool: Hey this is cool check it out, How can we add value to your life, Here is a neat thing about our product or service
So when you are looking to do some Social Media Marketing make sure you consult the photo above to ensure your Social Media Marketing success.
Where to get SEO help is the key for your website to gain the audience and traffic that will make it into a money making business. SEO means search engine optimization. To elaborate further, SEO means your site will pop up whenever your target audience types them on search engines like Google, Yahoo, etc.
It doesn’t matter if your website is full of flashing colors, has the greatest animation or web content. If you do not know how to drive traffic into it, you will be buried by the millions of websites operating in the World Wide Web.
So, the answer to your problems is to get SEO help. The question is, where? Of course like anything, you can try to learn how to be an SEO professional off of the Internet. Or you can enrol in a marketing school. Training courses are your best bet in learning the trade of SEO. Self studies can only get you so far but there are SEO help applications that you can purchase or download so you can utilize these marketing tools in your website.
Just make sure that you try to learn from the best SEO professional. Frankly, training courses are your best option because you need to learn updated SEO help techniques. It takes years of practice to be a real expert and expediting your studies will mean you can capitalize on it earlier. Another option is to search for SEO companies or professionals for hire like Expanding Profits. It should be easier and if you pay attention to them, you can learn a lot of things along the way.
These professionals will help you set up your site so that your target market will know that you exist. SEO help knowledge is a great skill to learn because not only can you help your own online business, you can also help other businesses market their own – for a price of course. It is a win-win situation for you – regardless of how you get your SEO skills.
SEO help is something you must consider if you want your site to appear at the top of popular search engines. This is why you must be prepared to spend a little for your site to grow. However, if you’re a small-time business owner or are just starting out online, spending on SEO might seem like too much of an overhead.
In case you don’t want to outsource your SEO and online marketing work, it is a good idea to invest in some quality DIY SEO ebooks. Other than writing articles and coding, most of the SEO tasks can be accomplished with some basic knowledge. These include social media marketing, blog commenting, article posting, etc.
Fortunately, there are a lot of free tools and programs on the Internet that can help you with regards to SEO as well. You may want to avail of free services for starters, then upgrade your account once you’re familiar with the different tools. Many SEO services also have trial periods. If you’re unsure about which product is the best, this is a great way of testing out which product is easiest to use.
After months of working on SEO, you’ll find yourself taking a liking to certain products and services. SEO help that goes hand in hand with your personal goals and style will become your most treasured assets.
SEO help on a budget is not difficult to get, thought you will need to make a higher time investment in order to save money.
SEO help can be found all over the Internet even without effort on your part. SEO has become such a huge online industry that people are starting to make a profit out of teaching SEO to others. However, how do you know which ones are genuinely going to put you to the top and which ones are just fakes?
If you’re going to seek help from a SEO company, make sure you read testimonials from their previous customers and websites they’ve handled. If they’re unable to give you access to signed and verifiable feedback, you should look elsewhere.
Second, if you search for their company on a search engine, they should at least be easy to find. After all, how can they help you stay on top if their own website can’t get on the front page of search engines?
Third, be wary of a company that quotes a price way below the market rate. Remember there are no free lunches and excessive discounts are usually given to make up for lack of something.
Four, ask the SEO Company for a result check sheet against which you can measure the success of their efforts.
True masters of SEO are proud of their work and legit ones are bound to be popular online. SEO help from companies or professionals can help your site greatly, so choosing where to get help from is a decision that must not be taken lightly.
In need of SEO help? Are the results of your search marketing campaign far below the mark? Here are two simple facts that you may be overlooking
1.Missing keywords in the Universal Resource Locator is a common practice. To jump at the keywords present in the content but ignore the Universal Resource Locator (URL) right at the top of the page. This simple yet significant step can make all the difference in a site’s search engine ratings. Also, it is common knowledge that having the keywords present in these URL fetches better viewership.
You can’t do much about this if you have already chosen your domain name, unless you are willing to shift your site to a more SEO friendly name. Your other option is to make sure that you insert the keyword you are targeting in the website’s tagline. This will help you offset some of the disadvantages of not having the keyword in your URL.
2.Lack of focus on the apt and correct keywords –Search engines are programmed to function only on the results generated by the inserted keywords. They are bereft of any intelligence stemming from language skills or any implication of the keywords. They simply filter the same words from their database and produce the results in seconds on a sequence of prioritization.
Having said that, you must make sure that you pay attention to language as well, or even top search engine rankings won’t help you retain the traffic you receive.
SEO help tips based on rock solid fundamentals of search engine marketing will help you take your business page right at the top of Google and other search engines. So, before you start working on your SEO campaign, make sure you get your basics right.
SEO help seeking newbies often wonder about content writing ideas and how to come up with the most interesting subjects to write about. If you are in same situation as well, you may find the following tips useful:
Write the name of your niche area + articles in Google and the search engine will throw up several articles that you can draw ideas and inspiration from.
Base your articles on popular keywords, no matter how competitive they are. However when it comes to optimizing the content for better search engine rankings, choose the less competitive but reasonably popular keywords.
For example, let’s say you run an herbal products business and your keyword research tells you that ‘weight loss herbs’ is the most popular keyword in your niche. Now, that should be the subject of most of your articles. However, when it comes to search engine optimizing the article, you should choose similar keywords that are less competitive, let’s say ‘herbs for weight loss”, for example.
Put a blog alert on Google using the keywords you are targeting. It will help you keep track of the new content being generated in your niche and will help you come up with ideas to write new articles.
SEO help related to content development can help you gain visibility faster. The tips listed above will hopefully help you up your game when it comes to online marketing.
If you are new to content development, then here are a few things you must keep in mind:
The heading should be attention grabbing and catchy. It doesn’t take a lot of effort to hit the back button, so you must start drawing the reader in from the very first word. Most people on the net look for tips and suggestions for something, so a heading that incorporates something like, “top tips”, “best tips” ,etc, usually works well.
You should be able to connect with the reader with your opening paragraph. This means that the person reading your article/blog must get the assurance that you understand their issue or problem and have made a genuine effort to offer them relevant information.
If the focus of content development for you is to promote a product or business, remember that subtlety is the key. People reading your articles should feel that your primary objective is to share information with them. The best way to promote your business is to embed a link to your website in your primary keyword (provided that is the keyword you want to get your business site ranked for).
Write short 3-4 line paragraphs, this will make your article easier to read. If you are writing a longer piece (500 words or more) ensure that you make frequent use of bullet points and subheads.
Content development for rookies is not difficult. All you need are decent language skills, the willingness to research for information and an awareness of basic article writing tips like the ones mentioned above.
SEO help tools for small businesses include cost-effective and easy to use programs/techniques that can help businesses establish their online presence. Some of the most recommended ones are:
Backlink checkers: Enter backlink checker on Google and it will throw up several free services that can count your backlinks as well those of your competitors. Backlinks, as I discussed previously play a crucial role in determining your site’s search engine rankings.
Keyword tools: Tools like Google adwords, wordtracker based keyword tools, etc, can help you come up with most effective keywords for your SEO campaign. While Google adwords is a free tool, most of the others offer free trials.
Keyword density checkers: These tools crawl over the given URLs to calculate a page’s keyword density. This tool is vital as over optimization can lead to penalization and not optimizing your website enough will lead to poor search engine results.
Traffic Monitoring tools: Tools like Google analytics and Statcounter can generate detailed web-traffic reports for you including, keyword performance, time spent on the site, visitor demographics, download activity, etc.
Alexa.com: The tool can help you monitor your overall performance in terms of countrywide visitor demographics, website speed, most used keywords that lead to your site, etc. The same free tool can also be used to monitor your competitor’s performance.
SEO help tools like the ones suggested here can help you fine-tune your search engine campaign with minimal investment. So, go ahead and use them to your best advantage!
SEO help seeking newbies must remember the following points while creating their blogs:
Use 2-3 keyword related to your main keyword in your blog post. So, when conducting your keyword research remember to look for high search volume and low competition additional keywords related to your chosen keyword phrases. For example, let’s say your main keyword is ‘plumbing services’, now if while doing your keyword research you discover that “plumbing works” and “cheap plumbers” are also popular keywords, include the same in your blogs.
Always use the keyword phrase in the title. In fact it is a good idea to start the title with the keyword phrase for bests search results.
Make sure that your post is reader friendly. This means you should follow a style of using short paragraphs with adequate spacing in between, write in a point-by-point format, use bullet points and subheads wherever applicable.
Embedding videos in your blogs is also a great idea. It will help you connect with your readers better. The good thing is that recording web-videos doesn’t require much investment. All you need is a webcam to get you going.
Always always use high search volume keywords as your tags and remember to insert at least 5-6 in each post.
To get your blogs maximum exposure, add your blog’s weblink to your e-mail signature, post the links to your latest updates on your social networks and social bookmarking sites.
SEO help for blog writing tips like these will help you get noticed in the virtual world faster! Good luck!
SEO help seeking beginners should first focus on learning SEO concepts instead of trying to dive into the deep end right away!
So, if you are new to the world of SEO the first thing that you must know is how do search engines work? No, I can’t give you the exact answer to this question. I’d be a billionaire if I knew the exact algorithm. But, what I can do is explain the basic criteria.
A search engine’s job is to return the most accurate and credible results in response to a query. Search engines do this by crawling through billions of pages on the Internet and picking out the ones that match the query the best.
This ‘best’ in influenced by two main factors:
Is the content relevant?
Is the page credible?
Now, SEO help here means making sure that the content of your website/article seems relevant to the search engine. This is where ‘keywords’ come in!
Keywords are the phrases that are included in the query. So you as a SEO expert must find out what keywords are popular in your niche area through simple tools like Google adwords and the incorporate the same in your content as per SEO patterns (I will discuss more about SEO patterns later).
Like in the real world credibility in the virtual world too is established if authoritative or respected sources vouch for a business. These sources are high page rank websites. So, in order to establish your credibility you must find ways to get backlinks from valuable websites. This can be done by article marketing and by investing in reputed backlink-building services.
SEO help is not difficult to find, if you approach the task in a step-by-step and systematic way. Good Luck!
SEO help for small businesses essentially involves the following areas:
Keyword analysis: This means choosing low or medium competition but high search volume keywords. An important point to remember though is that you should choose the keywords that your site can justify. For example, let’s say you have a plumbing business; choosing generic ‘home services’ keyword will not be the best strategy for you. The idea here is to choose keywords that your prospective customers are likely to use while searching for your business.
Content writing: Search engine rankings are largely dependent on content. SEO content, however, requires strategizing and planning. Other than using keywords appropriately in content, it is important to make sure you upload the content in the right places. The best SEO help advice here would be: create a blog section on your website and upload keyword enriched content regularly, upload articles and blogs in high PR blogs and article directories, create press releases and upload the same to document sharing sites and press release distribution websites.
Social Media Marketing: Facebook, LinkedIn and Twitter are the three main social networks that businesses today are concentrating on. However, in addition to that you can also market your business on smaller niche based networks. The key things to do here are: set up a business page, join groups related to your area of operation, expand your network by interacting with other members of through discussion boards.
SEO help is not difficult to find as long as you do your research well.