Are you looking for effective Social media Strategy to increase the Facebook fans on your page? You can do so by organizing contests on your social media page and enhance the fans engagement eventually. Grabbing eyeballs and hooking loyal customers becomes easier by organising successful contests for social media marketing.
Tips for Organising Contests on Social media
Tip 1:Use the 3rd Party Applications
You should know the guideline of social media you are planning to use and then plan the contest for grand success
Tip2: Shell out Prizes which draw maximum attention
Brainstorming and finding the attractive prizes which catch the fancy of maximum customers or target audience is another tip.
Tip3: Simplicity is the key
Make the contest simple along with the rules, idea and implementation. This will attract more people. The contest should not be very lengthy as they do not want to spend hours solving the contest.
Tip 4: Make the contest creative and catchy
The contest should be entertaining and should excite the contestants to engross them in being part of your social media page.
Tip 5: Give the fans the power to select the Winner
This will add a zing and zest to your contest as the fans would be deciding the winner and your social media page will get a raise in the fan base.
Tip 6: Promoting the contest is vital
Make the promotions of the contest both online as well as offline. Online presence can be created using newsletters, email, blogs etc.
Social marketing approach today demands quick thinking so that you can adapt to the changing market demands quickly.
Almost every business today has a Facebook page and with the site’s rules getting more stringent by the day, it is becoming increasingly difficult for small businesses to make their mark in FB’s competitive world.
In my experience the best strategy therefore is to unite with other small forces and gain leverage from each other’s network. This means it makes sense for small businesses to identify blogs/common interest sites and run promotional campaigns in partnership with them.
For example, let’s say you are a small business that markets baby products. Now the best social media approach for you would be to identify blogs that cater to young mothers and contact them to run a giveaway promotion. How does this tie in with Facebook promotion you wonder?
Well, for one the blog you partner with will publicize the giveaway on their FB fan page, this way you get visibility among their fanbase. Secondly, the giveaway will generate a buzz about your business among the blog’s regular readers. Third by giving something away for free you will be giving people a reason to spread the word about your business among their friends!
Another smart social marketing approach is to create cross-promotional discount campaigns with businesses that you are not in competition with. For example, if you run a salon for women, you may distribute discount coupons of a local shoe store and request the business owner to do the same for you through his/her social network.
Social marketing approach today is all about seeking innovative ways to reach out to bigger networks of people. Good Luck!
Social marketing approach has to be designed very carefully, if you want to make an impression in today’s competitive marketing scenario.
Agreed social media is cheap, has an extensive reach and can give you great results! The question is, how do you get it to work for you?
The tips below will hopefully help you develop an effective social marketing approach:
Don’t spam social media discussions with your links and promotional posts. It will put people off. Instead focus on saying something relevant and embed your link in your signature.
In case html coding is not allowed, end your post with something like, for more info, visit: your website name.
Integrating your social marketing efforts is also important. For example, let’s say your social marketing approach involves, creating blogs, forum posting, social media marketing and article marketing. Now in order to get the best results you must post links to your published blogs and articles and at the same time create social media friendly widgets like Facebook like buttons, Facebook send button, face pile, etc on your Blog page. You will find the codes of these applications by clicking on the social plugins section on Facebook.
Another important element of your social marketing approach should be to associate yourself with good causes related to your niche area, it will get you a lot of positive publicity. In case you can’t find any cause related your area of operation, consider supporting animal and environmental causes closest to your heart.
Social marketing approach can yield excellent results for your business, as long as you strategize well. Good luck!
